A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, May 02, 2008

  • www.campaignbrief.com/nz

  • The new look Campaign Brief NZ Blog is now located at
  • www.campaignbrief.com/nz

  • The site has been created by the team at Rivet, Sydney. Says Head of Interactive at Rivet, Mark Ashley-Wilson (second from right): "We redesigned the blog so it is completely inline with the sister sites campaignbrief.com and campaignbrief.com/WA. Now it's over to the visitors to post how they really feel - watch-out!"

    The team who made it all happen are:
    Mark Ashley-Wilson - Head of Interactive
    Richard de Nys - Executive Producer
    Masami Iida - Programmer
    Han Lee - Designer

    Thursday, May 01, 2008


    The 2008 International ANDY Awards, announced this evening in New York, awarded a total of 101 Gold, Silver and Bronze ANDYs in addition to the GRANDY Best In Show Award, which went to McCann Worldgroup in San Francisco and T.A.G., for its Microsoft XBOX Halo 3 campaign “Believe.”
    DDB New Zealand won a Bronze ANDY for its out-of-home advertising in the media category for client Sky Television. Australia faired a bit better: Leo Burnett Sydney took home a Gold in the public service/non-profit category for WWF 'Earth Hour' while JWT Sydney was honored with a Silver ANDY for TV for Thrifty 'Birthday Girl'.
    According to Mark Waites (pictured by CB in Sydney), Honorary Chairman of the International ANDY Awards and Creative Director and Founding Partner, Mother London, “We’re seeing an intensifying global influence in the ANDYs this year with a strong showing of winners throughout international agency networks. In addition, conducting final judging in Sydney created a terrific bond for those of us in U.S. and U.K. agency worlds, underscoring the enormous talent and resources available to everyone in the global creative community.”
    He goes on to say that the work continues to reflect a departure from traditional approaches and mediums, showing greater emphasis on integrated programs with a very prominent digital component. “It’s getting increasingly difficult to believe that a stand alone TV spot is going to have any real impact these days. There has to be other elements to a successful campaign. The 2008 GRANDY, the Best in Show, was won by an incredible integrated campaign that engaged on many levels across manymediums. Without a doubt we will see this level of integration being an area for much innovation.”
    The Awards Show and Party took place at Skylight Studios in New York City and was sponsored by Yahoo!, with additional support from Time Warner Global Media Group, EYE, Media Temple, Veer and Saaga 1763 Vodka.
    The International ANDY Awards, now in its 44th year, is one of the world’s preeminent advertising industry award shows. Famous for its outstanding, senior caliber jury, the ANDYs celebrate creative excellence in broadcast, print, interactive, outdoor and integrated advertising.


    The Campaign Brief/Bestads Legendary Dinner was held last night in Auckland, ahead of the AXIS Awards on Friday Night. The dinner was attended by the who's who of NZ creatives as well as international legendary guests Seb Royce, Creative Director, Glue London, Richard Ulfvengren, Executive Producer, Traktor and Pontus Lowenhielm, Director, Traktor, thanks to CAANZ.
    The dinner was generously sponsored by our good friends Matt Noonan and Peter Grasse at
    CURIOUS; Patrick McAteer at OKTOBOR; and Jim Hall and Stacey Wah at SOUNDTRAX.