HYUNDAI KIDS ARE BACK
The follow up of the hugely popular Hyundai Santa Fe commercial has just gone to air New Zealand, via Assignment Group NZ. Director Tony Williams once again chosen to shoot the next chapter, launching the Hyundai i30. Dante, the hero of the first commercial returns to save Sienna in a driving and rescue sequence more elaborate than the original. Dante learnt to drive and surf as a 2 year and now he’s taken his driving skills and added acrobatics to his resume.
Director – Tony Williams
Producer – Maggie Lewis, Sydney Film Company
DOP – John Blick
Editor – Charles Ivory
Agency – Assignment Group NZ
Flame – Stuart Cadzow, FSM
3D – Jamie Dower, FSM
Colourists – Dave Pickett, Crash Carlucci, FSM
posted by CB at 4/07/2008 01:28:00 pm
16 Comments:
Weird, that kid looks older.
2:11 pm NZST
This ad is wrong on so, so, so many levels.
2:15 pm NZST
What happened to the Karl Fleet stories???
4:07 pm NZST
yawn - and how crap are those billboards?!
5:41 pm NZST
bring back the karl!!!
6:54 pm NZST
2.15 you're a git.
I'll think you'll find that it's pretty right for the client, who would rather sell cars than have anything to do with a bunch of prats patting themselves on the back around the pool at Cannes or whatever.
7:39 pm NZST
Talk about pandering to the morons. I think I was just a bit sick in my mouth.
8:53 pm NZST
Didn't Telecom do the whole new generation = kids thing a couple of years back?
9:51 pm NZST
Dear 7:39. I don't like the ad, it has absolutely nothing to do with awards. The first ad was cute, I loved it. Now I find it overly sexual, slapstick, fake looking and the joke is tired. I'm actually normally very positive on this blog.
7:34 am NZST
Thought ads were meant to be posted onto the 'bestadsontv' website, to stop the industry self imploding.
8:06 am NZST
This was PR'd by Sydney Film Company, not Assignment.
8:54 am NZST
Yeah, sorry - not a great follow up.
Post work is pretty awful - looks like it was done on After Effects 4 or something.
Between this ad and the crap new music that's been researched into the Air New Zealand ads i'm left feeling pretty hollow.
11:05 am NZST
Don'y worry, Vaughn is probably just about to cheer us all up with a super piggy commercial!
12:27 pm NZST
You're so right 11.05 - the music really made those Air NZ ads. What a disaster. Almost as helpful as the V/O added to the V ad.
4:37 pm NZST
Glad to see you lot are all still making ads for your own egos. Tell me, how much do ads made for your egos sell anyway? The average belching, farting, ball-scratching Kiwi doesn't give a toss about whether the post work is After Effects 4 or Terminator 3. Only your precious little egos do. Grow up children.
10:34 pm NZST
sorry for this but I really can't hold it in... Feckin shite! The creative is shite, the post work is even worst (if thats possible)... It almost makes me wish AdWorks was still doing the ads.
8:25 pm NZST
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