A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, June 28, 2007


I KISS New Zealand, a campaign to promote New Zealand’s advertising sector, saw hundreds of delegates puckering up to create an interactive artwork at www.justaddnewzealanders.com during the Cannes Lions advertising festival in France last week.
"I KISS NZ is a piece of digital art, a collective demonstration of the art of the kiss that caught delegates’ imagination and garnered a lot of attention for the New Zealand advertising industry," says Kaye Glamuzina, a New Zealand Trade & Enterprise (NZTE) spokesperson.
NZTE is working with the New Zealand television commercial (TVC) industry to promote the sector internationally and instigated the campaign to drive traffic to www.justaddnewzealanders.com, a website created to showcase leading work by the New Zealand TVC sector and provide links to individual companies. Hits on the site soared during the Festival, with visitors increasing 10-fold during three days.
A contingent of New Zealand directors, production and post-production companies descended on Cannes Lions intending to collect as many kisses as possible. And the response was lip smacking good… Kisses were collected from individuals via mobile phone cameras, supported by flip books, badges and t-shirts that became sought-after collector’s items.
With the focus at the 2007 event on participation and interactivity, the Kiwis garnered plenty of positive attention for their creative work in engaging delegates to raise the local industry’s profile.
"In our mediated world, everyone is a camera, a director, a star. I KISS NZ is a reminder of the human connections that bookend the media we're busy generating," says Kaye Glamuzina, “and successfully positioned the New Zealand industry around the quality of its ideas and innovation.”
“Cannes is a highly competitive marketing space and the I KISS NZ campaign was a great example of a creative, interactive approach that got the New Zealand industry key international attention,” said Paul Prince, Managing Director of NZ film production company The Sweet Shop.
New Zealand companies attending Cannes included The Sweet Shop, Batch Film, Curious Film, Flying Fish, Park Road Post, Prodigy Films, and Film Construction.

You can view the installation at www.JustAddNewZealanders.com

Wednesday, June 27, 2007


The final night of the 53rd Cannes International Advertising Festival and once again the Kiwis and Aussies were right there in the pride of Lions - even if some of them were won for other countries - as this final access all areas Videoblogorama explains....


The AWARD Call for Entry deadline is only 10 days away - entries close 6th July 2007. For details go to: wwww.awardonline.com

Tuesday, June 26, 2007


David Bell has done the numbers and confirms that AXIS Adschool Graduates whose names will appear on Lions at Cannes this year total 9 out of 22 Cannes Lions given to NZ ad agencies: "Just under half, and one from a Kiwi working in Australia."

Media Lions
Media Grand Prix: OMD & TBWA\Whybin for ASB Bank Money goes Digital campaign
(creative from Wybin). Karen Maurice O’Leary and Verity Butt (05) TBWA Whybin

Bronze: OMD & TBWA\Whybin for ASB Money is the Medium. (Ambient/Small
Scale). Karen Maurice O’Leary and Verity Butt (05) TBWA Whybin

Bronze: OMD & TBWA\Whybin for ASB Money Goes Digital (Mixed Media).
Karen Maurice O’Leary and Verity Butt (05)

Radio Lions
Silver: DraftFCB for Prime’s L Word (Publications & Media).
Craig Knowles Draft FCB (01)

Press Lions
Silver: DraftFCB for Little Boys Sausages campaign.
Craig Knowles Draft FCB (01)

Promo Lions
(Promo Lions are not divided into gold, silver & bronze).
Ogilvy for Soul Bar (Digital Media).
Tom Paine Ogilvy NZ (03)

TBWA\Whybin for ASB (Integrated).
Karen Maurice O’Leary and Verity Butt (05) TBWA Whybin

Direct Lions
Bronze: TBWA\Whybin for ASB Money Sticker (Alternative Media).
Karen Maurice O’Leary and Verity Butt (05) TBWA Whybin

Bronze: OgilvyOne for Soul Bar The Bet (Direct Response Digital Media).
Tom Paine Ogilvy NZ (03)

Bronze for Olympus World smallest ad (Direct in Business Products)
Jonathan Horner, HOOPERNAGEL, Sydney (03)


Another big day, culminating in the Campaign Brief Sweet Villa Pool Party, generously sponsored by Paul Prince at Auckland based The Sweet Shop, Australasia's world class TVC production company listed in the top 20 on the planet - for the second year running - by North America's Boards Magazine.

Here's Part Two - if you can't view this one

  • Sunday, June 24, 2007


    The Cannes Film Grand Prix was awarded to Ogilvy & Mather Toronto for Unilever's Dove Self Esteem Fund ‘Evolution’, written, art directed and co-directed by Aussie expat Adelaide boy Tim Piper. Piper has been working in Canada for the past two and a half years and presented the work to Will Awdri, the global creative director for Dove, based out of Ogilvy & Mather London, who in turn reports to Kiwi expat Malcolm Poynton - ECD of Ogilvy London.
    But Australia and New Zealand failed to translate its 30 shortlisted entries for film to significant metal with Australia only winning three Bronze Lions and New Zealand picking up one Silver and two Bronze.
    Saatchi & Saatchi Auckland won Silver for DB Breweries Tiger Beer ‘Taste it in this Life’. Bronze Lions were awarded to Colenso BBDO's Frucor’s Frank Beverages ‘Nail’ and Publicis Mojo Auckland for Greenpeace ‘Breathe’.
    Australia’s three Bronze Lions were won by George Patterson Y&R Melbourne for Carlton Draught ‘Flash Beer’, DDB Sydney for ‘Children See, Children Do’ and Clemenger BBDO Melbourne for The SCA Hygeine Australia ‘The Folder’ for Absorbent Toilet Paper. (This was counted as a New Zealand win because it was entered by The Sweet Shop, but Campaign Brief is counting it in the Australian tally.)
    The jury was queried by the trade press during the announcement of the winner because the category was shifted with it being moved out of the fund raising category to the corporate image category. This is because public service work is not eligible for the Grand Prix, however as jury members pointed out it was still an ad for a cosmetics brand, which is about selling more make-up than saving the world.
    Cannes Festival, executive chairman, Terry Savage says that the rule was originally enforced because of a similar debate about a large number of public service work winning Grand Prix with the feeling that the entry bar is lower. With Al Gore in town to encourage agencies to lead the way on endorsing the crisis on climate change sentiment is that this ruling is now out of date. Savage would not commit to
    changing the rules, but did say they will be reviewed. Jury president DDB Worldwide creative director Bob Scarpelli says that personally he thinks public service ads should be eligible for the Grand Prix but a request for a show of hands from jury members was rejected by Scarpelli on the grounds it was unfair.
    Last year’s Titanium award had the category extended to include integrated following the furor (started by the CB Blog) over a Japanese 'BarCode' handed the only Titanium.
    It was a disappointing performance for Asia this year with no Film Golds. The heavily fancied Perfetti Van Melle ‘Happy Dent Palace’ spot from McCann Erickson Mumbai only got a Silver and a Bronze despite it being Asia’s frontrunner for Gold. Last night Trevor Beattie was sporting a t’shirt reading ‘Happydent for Grand Prix’. The other
    strong contendor from Asia, the Smooth E Babyface Scrub campaign only had one sport awarded with ‘Materialism’ picking up Bronze.
    Overall, Thailand got two Silvers and a Bronze, India a Silver and two Bronzes, and Japan a Bronze.


    New Zealand and Australia picked up two of the mere eight Titanium and Integrated awards handed out tonight in Cannes with Clemenger BBDO Wellington picking up an Integrated Lion for The New Zealand Netherlands Foundation ‘World Press Photo Exhibition’ and Leo Burnett Sydney winning a Titanium Lion for WWF ‘Earth Hour’.
    Titanium and Integrated have emerged as the most coveted awards of the festival and is the hardest to win with the number handed out deliberately kept low to make sure they stay coveted.
    Of the eight, two Grand Prix’s were awarded with Crispin Porter + Bogusky winning the Titanium Grand Prix for Burger King’s ‘Xbox King Games Innovative Campaign’ and the Integrated Grand Prix awarded to Vegaolmosponce Buenos Aires for Unilever ‘Axe 3’. Jury president was Alex Bogusky, co-founder of CP+B, (who had to leave the room during the vote because it was his campaign), says that Titanium and Integrated is a sanctuary for ideas that don’t have anywhere else to go.
    The two other Titaniums handed out had an Australian influence with Droga5 New York, the agency started by Aussie advertising’s most famous expat David Droga winning for UNICEF Tap Water’s ‘Tap Water’ and R/GA New York for Nike+. The chief creative officer at R/GA is Australian expat Nick Law who was little known in Australia until he professed his nationality during the press conference announcing the Cyber winners with Nike+ winning the Cyber Grand Prix.
    The other two Integrated Lions went to BBDO Argentina Buenos Airies for Nike ‘Barrio Bonito’ and Fallon London for Tate Modern Museum’s ‘Tate Tracks’.
    A total of 50 campaigns were shortlisted with Australia and New Zealand scoring three of these each. Other finalists were BMF’s ‘Beach Cricket’ for Lion Nathan XXXX Gold Beer and The Glue Society Sydney for ‘The Chaser’s War on Everything’ for the ABC. New Zealand’s other contenders were DraftFCB Auckland for Prime TV’s ‘Weeds’ and TBWA\Whybin Auckland for its ‘Pago Campaign’ for ASB Bank.


    Australian expat Leo Premutico, formerly of Colenso BBDO Auckland, who is now joint executive creative director at Saatchi & Saatchi New York with South African Jan Jacobs helped the agency win the coveted Cannes Advertising Agency of the Year title. The pair are second in seniority to Saatchi & Saatchi NY creative chief, Tony Granger - himself a South African.
    The Saatchi win breaks the stronghold by TBWA Paris, who has won it for the past four years. Last year, Saatchi New York was third.
    DDB London was the second most awarded agency of the year and Ogilvy & Mather Singapore third.
    Saatchi New York’s award haul included the Grand Prix in print for Procter & Gamble’s Ultra Tide Stain Remover ‘Mayo’, ‘Soy Sauce’ and ‘Ketchup’. Winning the top prize for one of the world’s biggest packaged goods company signals a shift towards agencies winning awards for its biggest, and therefore most difficult, clients.
    The Network of the Year was BBDO, with DDB in second place and Saatchi & Saatchi in third place. Clemenger BBDO Melbourne, which won the Cannes Radio Grand Prix for Snickers ‘Hoedown’ and Clemenger BBDO Wellington, which won a coveted Integrated Lion for The New Zealand Netherlands Foundation ‘World Press Photo Exhibition’ and several other Lions earlier in the week, helped BBDO emerge as the leading network of the year.
    The US dominated the Palme d’Or, which awards the top 10 production companies at the festival, a list led by Smuggler New York, Biscuit Filmworks Los Angeles, MJZ Los Angeles and Hungry Man USA. In fifth place was Rebolucion Buenos Aires, Epoch Films Beverly Hills, Gorgeous Enterprises London, Phenomena Bangkok, Partizan London and Rattling Stick, London.

    Saturday, June 23, 2007


    June is is turning into a great month for Film Construction. After winning Production Company of the Year at the NZ Axis awards this month, FC have now been shortlisted six times at the Cannes Film Lions. Tiger Beer for Saatchi & Saatchi, Book Council for Colenso BBDO and four spots in the Frank series, also for Colenso BBDO have all made the shortlist. The Lions will be presented tonight in Cannes.


    Another big day, culminating in the Campaign Brief Sweet Villa Pool Party, generously sponsored by Paul Prince at Auckland based The Sweet Shop, a world class TVC production company listed in the top 20 on the planet - for the second year running - by North America's Boards Magazine....


    The day after Big Wednesday is Thirsty Thursday, the day the Film Shortlist is released and when the big guns start coming into Cannes to join the party...


    It's Big Wednesday, and the highlight of Cannes week for the lucky few invited is the Campaign Brief Legendary Lunch at La Colombe D'Or, the world's most beautiful garden restaurant...


    It was Super Tuesday for both the Kiwis and Aussies at Cannes, with one Grand Prix apiece, TBWA\Whybin + OMD nabbing Media Grand Prix for Pago and Clemenger BBDO Melbourne winning the Radio Grand Prix for Snickers 'Hoedown'....

    Friday, June 22, 2007


    New Zealand has a good chance of picking up a Titanium/Integrated Lion after getting three campaigns through to the shortlist stage. Only 50 campaigns have been shortlisted worldwide.
    New Zealand’s three contenders are Clemenger BBDO Wellington’s ‘World Press Photo Exhibition’ for The New Zealand Netherlands Foundation, DraftFCB Auckland for Prime TV’s ‘Weeds’ and TBWA\Whybin Auckland for its ‘Pago Campaign’ for ASB Bank. Cannes Media Grand Prix winner Pago looks hot to continue its run.
    Australia has three contenders:– BMF Sydney’s ‘Beach Cricket’ for Lion Nathan XXXX Gold Beer, Leo Burnett Sydney’s ‘Earth Hour’ for WWF and The Glue Society Sydney for ‘The Chaser’s War on Everything’ for the ABC. The whisper around the traps is that Earth Hour has lots of fans, especially with the Al Gore factor this week.
    Droga5, New York has two campaigns shortlisted: UNICEF 'Tap Project' and Lion Nathan's Steinlager 'Win Nick's Life'. Like Earth Hour, Tap Project is predicted to do well.


    The shortlist for the Cannes Film Lions were released at 3pm Cannes time this afternoon with New Zealand nabbing 10 and Australia with 20.
    Across Australia and New Zealand, Clemenger Group dominated with nine shortlists - six for Colenso BBDO Auckland, two for Clemenger BBBO Melbourne and one for CHE Melbourne. Publicis Mojo had seven – four shortlists for Australia and three for New Zealand. George Patterson Y&R Melbourne had three shortlists and Saatchi & Saatchi had three, two from Australia and one from New Zealand.
    New Zealand picked up 10 shortlists, dominated by Colenso BBDO Auckland with six - four shortlists for Frucor Beverages with ‘Nail’, ‘Aldulterers’, ‘No Friends’ and ‘Beach Party’, one for Hair Products for Men Mix Limited ‘Dominate’, and one for New Zealand Book Council ‘No two People’.
    Publicis Mojo Auckland had three - two for Coca-Cola’s Mother ‘Natural’ and ‘Lemur’ and one for Greenpeace ‘Breathe’.
    Saatchi & Saatchi Auckland had one shortlist for DB Breweries Tiger Beer ‘Taste it in this Life’.
    In Australia, Publicis Mojo had the most work recognised with four shortlists - two for Nestle Peter’s Drumstick Ice Cream ‘Ritual’ and two for Melbourne Tourism ‘Labyrinth’.
    George Patterson Y&R Melbourne had three shortlists, one for Foster’s Carlton Draught’s ‘Flash Beer’, one for City of Melbourne’s ‘Imaginary Guide’ and one for Victorian Government’s Climate Change Awareness ‘Black Balloons’.
    Three Australian agencies had two shortlists each: BWM, Clemenger BBDO Melbourne and Saatchi & Saatchi Sydney.
    BWM’s shortlisted entries were Sumo Salad’s ‘Sumo Kid’ and Telstra BigPond Entertainmnent on Demand ‘Limo’.
    Clemenger BBDO Melbourne’s was shortlisted for SCA Hygeine Australia, one for Libra Tampons ‘The Comparison’ and the other for Absorbent Toilet Paper ‘The Folder’.
    Saatchi & Saatchi Sydney’s two shortlists were for Sony HD Handycam ‘Kiss’ and one for Foxtel Sports Channel ‘Mrs’.
    Seven other agencies had one shortlist each.
    Draft FCB Melbourne (Honda Odyssey ‘Curfew’)
    Grey Melbourne (John West Salmon ‘Flying Fish Tackle)
    CHE Melbourne (Nando’s ‘Nando Fix’)
    M&C Saatchi Sydney (British Council of Australia ‘Artist’)
    Whybin/TBWA Sydney (Special Olympics’ ‘The Office’)
    DDB Sydney (NAPCAN Child Friendly Australia ‘Children See, Children Do’)
    The Furnace (TAC Victoria ‘Curtain Airbags’.)

    Thursday, June 21, 2007


    David Bell would like to point out a couple of Cannes wins so far for AXIS Adschool grads. In a message of thanks to NZ creative directors and other supporters, Bell said: 'It's great to see top flight work being done by ex students, but credit where it's due - you are all a very important part of the course's continuing successes. Keep up the good work!"

    Karen Maurice O'Leary (05) and Verity Butt's (05) Pago campaign now stands at:
    1 Cannes Media Grande Prix
    1 Promo Lion
    2 Bronze media Lion
    1 Bronze Direct

    Craig Knowles at FCB (01) has got a minimum of 2 slivers for his Prime 'L word' Campaign


    and Tom Paine Ogilvy (02) 1 Promo Lion and 1 Bronze Lion for Soul Bar Viral



    New Zealand won two Silvers and a Bronze at the Cannes Press Lions tonight, Silver going to Draft FCB's Little Boys Sausages campaign ‘Smoked Venison’, ‘Chicken &’, and Duck & Porcini’ and Colenso BBDO PC Games ’9.95 PC Games’ ‘Dad and Son’, ‘Mum and Daughter’ , while Bronze was awarded to Publicis Mojo for Amnesty.
    The Grand Prix went to Saatchi & Saatchi New York for Procter & Gamble's Ultra Tide Stain Remover campaign ‘Mayo’, ‘Soy Sauce’ and ‘Ketchup’ - the co ECD was Australian expat Leo Premutico, formerly of Colenso BBDO, Auckland. Saatchi New York also won Gold for Glide Dental Floss ‘Sleeping’, ‘Big Night Out’, ‘Manhattan’ and ‘My Girfriend’, ‘Music’ and ‘New Sports Car’.
    Tony Granger, executive creative director of Saatchi & Saatchi New York says he was stunned on hearing the news. “I ran into Kevin Robert’s office and said Kevin, we’ve just won the Grand Prix for Tide and he said, tell me again. We’ve just won the Grand Prix for Tide. Tell me again… he made me say it three times. It’s a massive brand, it’s the biggest marketer in the world and hats off to them because they have been at Cannes for a long time studying, learning, taking notes, I think it’s wonderful.”
    I contrast, Australia failed to pick up a single Lion.
    Asia continued its dominance in Print with Singapare taking out two Golds, one for Ogilvy & Mather Singapore for Hospice Care Awareness ‘Death’, ‘Lung Cancer’, ‘Six Months’ and ‘the End’ and the other to Saatchi Singapore for Thai SPCA ‘Couch’, ‘Walkies’ and ‘Sticks’. Malaysia won three Silvers with JWT KL winning for Scott Kitchen Towels ‘Oil’, ‘Wine’, ‘Coffee’ and ‘Bacon’ winning two Silvers and Saatchi Malaysia winning the other for ACP Magazines Breast Cancer Association. Singapore won two Silvers, both by Ogilvy & Mather for Scotts Emulsion and FHM. The other Silver for Asia was for JWT Manilla for Greenpeace.
    Overall, Asia won 12 Bronze with three for India, five for Singapore and three for Thailand.

    Wednesday, June 20, 2007


    As most visitors to The Pond website will know, their ‘Coming Soon’ sign for the design department has been around longer than Helen Clarke’s retouched election photo.
    Finally, however, they’ve launched this section with absolutely no pomp at all. Heading it is Brogen Averill (pictured), who has worked with Publicis, Strawberry Frog and DDB overseas on Mercedes, Sony, Sprint, Citroen, Nike, Asics and South Gin.
    “We’ll be bringing on board designers very quickly now,” says Leighton Howl of The Pond. “Already our art directors, designers and writers are collaborating on projects and it’s allowing us to deliver more complete creative solutions to the ad and design industry.”
    For more about Pond designers, visit www.thepond.co.nz or call Clinton Ulyatt 021 442 295.


    It was Cannes Grand Prix Day for New Zealand on Monday and the Aussies also toasted their success... The Videoblog was everywhere - even on stage - to record the highs of the day....


    TBWA\Whybin Auckland picked up the only Gold Lion for New Zealand at the Outdoor Lions for their already highly awarded Rugby Union’s Adidas ‘Bonded by Blood’ work.
    Australia won three Outdoor Lions – two Silvers and one Bronze. The Silvers were for The Campaign Palace Melbourne Target poster ‘Big Hands’ and JWT Sydney for the Pet Pantry campaign ‘Snoop’, ‘Fluffer’ and ‘Rocko’. The Bronze went to Leo Burnett Melbourne’s Connex campaign ‘Chicken Feet’, ‘Beaver’ and ‘Hamster’.
    The Grand Prix went to South Africa’s Net#work BBDO Johannesburg for Nedbank’s ‘Power to the People’ .
    A total of 90 Outdoor Lions were handed out, the same as last year, split between 19 Gold (same as last year), 26 Silver (two more than last year) and 44 Bronze (three less than last year). Australia had 140 entries and New Zealand had 128 entries.


    New Zealand has pulled off the near-impossible, winning its second Grand Prix of the Cannes Advertising Festival with OMD Auckland awarded the Media Grand Prix for ASB Bank's Pago ‘Money goes Digital’ campaign promoting its online banking service. Creative agency on the campaign was TBWA\Whybin Auckland, which also won the Promo Grand Prix yesterday for its NZRU/Adidas ‘Bonded by Blood’ campaign.
    It is the second Media Grand Prix won by New Zealand since the awards inception in 1999 when 141 Palace Plus Auckland won it for Sony Computer Entertainment. Australia has won the Media Grand Prix twice since the Media Lions started – in 2006 for Lowe Hunt’s ‘LynxJet’ and in 2002 for Universal McCann Magnum ‘7 Deadly Sins’.
    New Zealand also picked up a Silver Lion for Clemenger BBDO Wellington’s Land Transport ‘Bloody Legends’ work and the ASB work picked up two Bronze Lions, taking New Zealand’s total to three Lions and a Grand Prix in media.
    Australia had two Media Lions, one for Ikon Sydney’s Atari Tomb Raider Computer Game ‘Search for Lara’ and Bronze for the Naked Sydney campaign for Icon Clothing ‘Hynomarketing’.
    Australia had 48 entries and New Zealand entered 21 pieces of work in Media.


    It was a lean year for NZ at the Cannes Radio Lions, with only DraftFCB Auckland winning a Silver Lion for Prime TV - The L Word ‘Fresh Baking’ and ‘Morning Visitor’, produced by Digital Post Auckland.
    It was a different story for Australia: Clemenger BBDO Melbourne won the Cannes Radio Grand Prix with its two-minute Snickers ‘Hoedown’ voted the best radio commercial in the world. Produced through Nylon Studios Sydney it won over a campaign for Geronimo Condoms by Grey Johannesburg asking people to imagine their parents having sex in vivid detail by just one vote.
    Set to banjo music ‘Hoedown’ features three Hillbillies - two Americans Johnny May and Sonny Ray singing a song about how hungry they are with Aussie Bill saying his hunger could be sated by eating a Snickers Bar. It won Australian Commercial of the Year at the Siren Awards in May.
    It also broke the Bud Light dominance of the Radio Grand Prix, having won it for the past two years although it did win a Gold Lion this year and was a contender for the top prize along with TBWA\Chiat\Day New York for Masterfoods Combos Pretzels. It was obviously a tough judging year, with only seven Gold Lions handed out in radio.
    Saatchi & Saatchi Sydney won a Silver Lion for their Foxtel campaign - ‘Girl’ and ‘Your Marriage’ - produced by Song Zu Sydney/Eardrum Sydney.
    David Guerrero, chairman and chief creative officer of BBDO Guerrero Ortega, who was the Jury President, says ‘Hoedown’ had some passionate advocates as did its closest rival Geronimo, which would have been given a Grand Prix if they could award two.
    “It is impeccably crafted, it is brilliantly on brand and it is a very simple, universally admired campaign,” he said of ‘Hoedown’.
    Australian juror Ralph van Dijk, creative director of Eardrum, who spent a lot of time outside of the room, because he was the producer on the Foxtel work, expects the win to raise the kudos of radio among Australian creatives, a process gaining momentum with the Commerical Radio of Australia’s efforts to raise the medium’s profiles with Siren Awards, creative workshops and massive branding campaign.
    Australia had 47 entries in Radio this year and New Zealand had 27 entries.

    Tuesday, June 19, 2007


    New Zealand had its worst result of the festival so far with the release of the Cyber Lions shortlist with only four campaigns recognised while Australia did slightly better with six. There were 2711 entries in Cyber from 49 countries. New Zealand only entered 25 pieces of work and Australia entered 77.
    Saatchi & Saatchi Auckland had two Cyber shortlists, one for Women’s Refuge ‘Sound Bruises’ and the other for New Zealand Army’s ‘Bluetooth Mission’. Clemenger BBDO Wellington had one shortlist for Land Transport NZ ‘Phone Legends’ as did Publicis Mojo Auckland for Coca-Cola’s ‘Spoons’.


    In a major coup for New Zealand, the Cannes Promo Grand Prix went to TBWA\ Whybin Auckland for the New Zealand Rugby Union/Adidas’ ‘Bonded by Blood’ campaign.
    New Zealand picked up four other Promo Lions while Australia won three. Because this is only the second year for the Promo Lions, entries have not reached the critical mass, which would see awards divided into Gold, Silver and Bronze. Australia entered 32 Promo Lions and New Zealand 21. In total, there were 786 entries, up from 622 entries in 2006.
    New Zealand and Australia cleaned up at the Promo Lions this year, between them picking up eight of the 21 Promo Lions awarded.
    Andy Blood, executive creative director of TBWA\Whybin Auckland, said that he was completely shocked to pick up the Grand Prix: “I am shocked, stunned, and completely mindblown,” he told the Blog by phone from New Zealand. Blood is in the middle of a major pitch preventng him from flying to Cannes, but on hearing the news broke open the champagne. The award was accepted by the agency’s Corey Chalmers who had already stepped in for him as a judge on the direct jury.
    TBWA\Whybin also won a Promo Lion for ASB’s integrated campaign for its online service Pago. Other winners were Clemenger BBDO Wellington for the New Zealand Netherlands Foundation’s ‘World Press Photo Exhibition’ and Ogilvy Auckland for Soul Bar ‘The Bet’.
    For Australia, George Patterson Y&R Melbourne won a Promo Lion for Cricket Australia 'Big Warnie;, while two Promo Lions went to Leo Burnett Sydney’s ‘Earth Hour’ initiative, which encouraged Australians to turn off their lights for an hour on March 31 as a conservation message. However, it was excluded from winning the Grand Prix because Cannes rules prohibits charities from winning the Grand Prix.
    Jane Canapini, managing creative director of Capital C Communications in Canada, says ‘Earth Hour’ is an idea that is not only relevant to Australia, but is an idea that can travel the world.
    “What I really liked about it that as an idea it is doing something good. I know that it is for public service, but we felt it was a really really big idea,” she says. It was also commended for suiting the categories it was entered in.
    Overall, Asia put in a comparatively average performance with only five Promo Lions across the whole region. Japan won two – Dentsu Y&R Tokyo’s ‘No Pain, No Gain’ for the North Face and Hakuhodo Tokyo for Matsushita Electric’s ‘Manned Airplane Project’. India won one Promo Lion for JWT Mumbai for The Vegetarian Society’s ‘Nodding Bull’. Publicis Singapore won for Nike ‘Stadium’ while BBDO Bangkok won for Home Product Centre’s ‘Anyone can sell’.


    Clemenger BBDO Wellington won one of only nine Gold Lions handed out in Direct for Land Transport New Zealand’s ‘Phone Legends’. In total, New Zealand won three Direct Lions, also picking up two Bronze.
    New Zealand’s Bronze Lions went to TBWA\Whybin Auckland for Pago for ASB Bank’s online payment service ‘Pago Money Sticker’ and OgilvyOne Auckland for Soul Bar’s ‘The Bet’. In total Australia entered 64 pieces of work in Direct and New Zealand 27.
    The Grand Prix went to Spain for Shackleton Madrid for Banco Gallego’s ‘Lopetegui Deposit’.
    Australia has walked away with seven Lions in direct - two Silver and five Bronze.
    Australia’s Silvers went to Saatchi & Saatchi Sydney for Olympus ‘Here’s Proof’ and BMF Sydney for Tooheys Extra Dry Platinum Human Testing Program, which also picked up a Bronze. The other Bronze Lions went to DDB Sydney for VW Golf R32 ‘Short Car Songs’, Host for Virgin Mobile’s “Exciting offers need exciting ads’, M&C Saatchi for British Council of Australia’s ‘Poms will Whinge’ and the little known Sydney creative team Hoopernagel for Olympus ‘World’s Smallest Ad’.

    Monday, June 18, 2007


    New Zealand had six shortlisted entries for Radio, three for Draft FCB New Zealand for Prime TV’s L Word Television Show ‘At the River’, ‘Fresh Baking’, ‘Morning Visitor’ - many predict a Gold Lion - and two for the DDB Auckland work for Sky TV ‘Experts’ and ‘Voice’. The other shortlist went to Colenso BBDO Auckland New Zealand Book Council’s ‘Booked Out’.
    Australia picked up 11 shortlists, with Clemenger BBDO Melbourne getting four for its Snickers campaign ‘Hoedown’, ‘North Korean Missiles’, ‘Gilmore Girls’ and ‘Soccer’. Saatchi & Saatchi Sydney had two for its Foxtel Crime Programme work ‘Stabbing’ and ‘Girl’. Five agencies received one shortlist each: JWT Melbourne (Ford Falcon Ute ‘Dial a Date’), Marketforce Perth (Scitech ‘Special FX), M&C Saatchi Melbourne (RSPCA ‘Animal Fall’), 303 Perth (Royal Life Saving Society of WA ‘5 Kids’) and DDB Sydney (NAPCAN ‘Road Rage’).


    Eight pieces of New Zealand work made the cut at the shortlist stage of the Cannes Outdoor Lions, a performance dominated by Saatchi & Saatchi Auckland which won five shortlists with two across Wellington Zoo ‘Donkey’ and ‘Ape’ and three for the NZ Army campaign ‘Forest’, ‘Jungle’ and ‘Snow’.
    Other NZ agencies to pick up one shortlist each were TBWA\Whybin for NZRU/adidas for ‘Bonded by Blood’, Draft FCB Auckland for Drum City ‘Chop Sticks’ and Colenso BBDO Auckland for Mini ‘Blur’.
    Australia picked up 12 shortlists in Outdoor, with Leo Burnett Melbourne and JWT Sydney picking up three shortlists each. Leo Burnett was recognised for its Connex SMS update campaign ‘Chicken Feet’, “Beaver’ and ‘Hamster’ while JWT’s three shortlists were for the Pet Pantry campaign ‘Snoop’, ‘Fluffer’ and ‘Rocko’. Leo Burnett Sydney had two shortlists for WWF ‘Switch Off’ and ‘Fish’.
    Other agencies to be recognised with one shortlist each were DDB Sydney (Wrigley ‘Bubble Tummy’), The Campaign Palace Melbourne (Target ‘Toy Sale’) Cummins & Partners Melbourne (Stihl ‘Christmas Tree’) and Saatchi & Saatchi Sydney (Pedestrian Council of Australia ‘Prison Food’).


    New Zealand picked up six shortlists in Media with OMD picking up three, Saatchi & Saatchi New Zealand two shortlists and Clemenger BBDO one.
    Saatchi’s was recognised for its Stark Vodka campaign ‘Starkish’ which saw it create a word of mouth campaign around the made-up word ‘starkish’ and Wellington Zoo’s ‘Close Encounters’.
    OMD Auckland was recognised for its ASB Bank work for TBWA\Whybin with ‘Money goes Digital’ awarded two shorlists and ‘Money is the Medium’ one. Clemenger BBDO’s shortlist was for Land Transport New Zealand’s ‘Bloody Legends’.
    Meanwhile, Australia scored 12 shortlists with Naked picking up three shortlists for its Icon Clothing work ‘Hypnomarketing’. This is followed by Ikon and Universal McCann with two shortlists each with Ikon awarded for Atari Tomb Raider game ‘Search for Lara’ and Vodafone ‘Experience 3G’ and Universal for Xbox 360 ‘Living the Game’ and the Defense Force ‘Virtual Life at Sea’.
    Other shortlisted agencies with one shortlist each were OMD (Nivea ‘Make a Difference’), Cummins & Partners (Virgin Atlantic ‘Get used to feeling posh’), Leo Burnett (WWF ‘Earthhour’), Brand Agency (Watercorp ‘DAB’), and Starcom (Masterfoods ‘Oh my Dog’


    It rained all day Sunday, the beaches were deserted, but the delegates kept arriving and there was one or two good seminars to go to (highlights soon). The festival will really kick in Monday...


    New Zealand has a got a better chance of winning Lions in print than Australia, having picked up 16 shortlisted entries compared to only 8 for OZ. The best performing NZ agency was Saatchi & Saatchi with four shortlists, followed by Publicis Mojo with three, Draft FCB Auckland with three. Colenso BBDO, Lowe and DDB had two shortlists each.
    Saatchi’s recognised work was for three shortlists for its Wellington Zoo Augmented Reality campaign ‘Bear’, ‘Cheetah’ and ‘Giraffe’ and its Army Recruitment ‘Psych Recruitment ad’.
    Draft FCB’s shortlist was for Little Boys Sausages ‘Smoked Venison’, ‘Chicken and Herb’, and ‘Duck and Porcini’. Publicis Mojo’s three shortlists were for its Amnesty Human Rights campaign ‘Bolivia’, ‘Fallujah’ and ‘Sudan’.
    DDB’s shortlist was for VW Genuine Parts ‘Cat’ and ‘Deer Head’, Colenso BBDO for Monaco’s $9.95 PC Games for ‘Mum & Daughter’ and ‘Dad & Son’, and Lowe for Save Animals from Exploitation’s ‘Bear’ and ‘Alligator’.
    In contrast, Australia picked up only eight shortlists in Print, a result dominated by Publicis Mojo Australia and The Furnace Sydney with three shortlists each. The Furnace was recognised for Skins ‘Whipper Snipper’, ‘Swing Splinter’ and ‘Nutcracker Sweet’ while Publicis Mojo was shortlisted for its Womens Refugee Movement ‘No 28’, ‘No 80’ and ‘No 5’.
    Other shortlisted Australian agencies were George Patterson Y&R Sydney for Tourism NSW’s ‘Pole’ and JWT Sydney for Pet Pantry’s ‘Snoop’.


    Not much happening yet, so don't expect too much from the videoblog of Saturday, settling in day....


    TBWA\Whybin dominated the shortlist for the Promo Lions for New Zealand picking up four entries consisting of three for Adidas All Blacks ‘Bonded by Blood’, and one for Pago Mobile Top Up’s integrated campaign.
    Clemenger BBDO Wellington and Ogilvy were the other two successful New Zealand agencies picking up two shortlists each.
    Clemenger’s recognised work was the New Zealand Netherlands Foundation ‘World Press Exhibition 2006’ while Ogilvy had two shortlists for Soul Bar’s ‘The Bet’.
    Australia scored nine on the shortlist, dominated by Naked with three, Leo Burnett Sydney and Host/The Glue Society with two each and one apiece for Saatchi & Saatchi and George Patterson Y&R Melbourne.
    Naked picked up three of its shortlists for Icon Clothing’s Golf Punk’s ‘Hypnomarketing’ and one for BMW’s ‘Mini Chase’. WWF Australia’s ‘Earth Hour’ gave Leo Burnett Sydney its two shortlists, while Host/The Glue Society picked up two shortlists for Virgin Mobile’s ‘Exciting offers need exciting ads’.
    Saatchi’s shortlist was for Olympus ‘Here’s Proof’ and GPY&R was shortlisted for Cricket Australia’s ‘Big Warnie’.


    New Zealand had seven shortlists in Direct, dominated by AIM Proximity with three shortlists across its Auckland and Wellington offices. The Auckland office was shortlisted for Westpac ‘Westie Pac’ and Haunui Stud ‘Spem’ while the Wellington office was recognised for New Zealand Post’s ‘Mailed Anything Sexy Lately?’. This was followed by TBWA\Whybin Tequila with two shortlists for the agency’s promotional
    campaign ‘Apology’ and Pago for ASB Bank’s ‘Pago Money Sticker’.
    Other shortlisted New Zealand agencies were Clemenger BBDO Wellington for Land Transport NZ’s ‘Phone Legends’ and Ogilvy One Auckland Soul Bar ‘The Bet’.
    With the release of the Direct Lions shortlist the biggest question for the Aussie contingency was “who the hell is Hoopernagel?”. The unknown Sydney 'agency' is actually a young freelance creative team, who picked up two shortlists for Olympus’ ‘World’s Smallest Ad’.
    Overall, Australia put in a strong performance in Direct, with 16 on the shortlist. BMF led the pack with three shortlists for Tooheys Extra Dry Platinum Human Testing Program, followed by M&C Saatchi and Hoopernagel with two each. M&C Saatchi’s shortlisted work was for British Council of Australia’s ‘Poms will Whinge’ and Optus ‘Contacts’.
    The other shortlisted Australian agencies were DDB Sydney (VW Gold R32 ‘Short Car Songs’), Host/The Glue Society (Virgin Mobile’s ‘Exciting offers need exciting ads’), GPY&R Sydney (Telstra ‘Street Idol’), Smart Sydney (Smart’s ‘Great Offices of the World’), Leo Burnett Sydney (Optus ‘Safari’), JWT Sydney (Food Donation Apeal’s ‘Setbacks’), BWM (World Movie Channel’s ‘Deep Throat’) CHE Melbourne (Mazda ‘Deepthroat’) and Saatchi & Saatchi Sydney (Olympus ‘Here’s Proof’).

    Friday, June 15, 2007


    Publicis Mojo New Zealand scored a massive 5 Gold World Medals, 1 Silver and 1 Bronze at the 2007 New York Festivals, announced tonight in New York. They were the big winners with only a total of 5 Gold, 1 silver, and 3 bronze winners announced for New Zealand as a whole (Australia's total was only 2 gold, 7 silver and 2 bronze awards). Entries for this year were up by about 20%, and many high profile creatives were amongst this year’s judges, including Toby Talbot, David Denneen and Ron Mather.
    Publicis Mojo picked up Gold for CALM (Campaign against landmines), Amnesty and Greenpeace, with Dashwood Design and Dow Design each winning a Bronze medal.
    Australian production companies were clear winners over advertising agency entrants with Animal Logic winning a Gold for best computer animation, Sydney Film Company a Gold and Bronze for best direction, Filmgraphics 2 Silvers for best special effects and best edititing, Fresh Music a Silver for best original lyrics and Good Oil films a Silver for best direction.
    Other Australian winners were Smart Melbourne, with a Silver for Adicolour, Leo Burnett won Silver for Connex, John Williams and Richard Taylor won a Silver for SBS Sport and Clemenger BBDO Adelaide won Bronze for SkyCity.

    Thursday, June 14, 2007


    The start of Cannes week is only days away, with the New Zealand contingent anticipating a significant Lion haul - at least compared to the hapless Aussies. Here are just some of the Kiwi chances this year....

    KIWI CONTENDERS (Part One)...

    KIWI CONTENDERS (Part Two)...

    KIWI CONTENDERS (Part Three)...

    KIWI CONTENDERS (Part Four)...

    Wednesday, June 13, 2007


    Former Lowe NZ creative director Josh Moore has been appointed to head up the creative department of the newly formed Razor Junior in Sydney.
    Moore, who departed Lowe NZ after the agency lost Vodafone last month, is one of Australasia’s most awarded creatives of the last few years, and will take on the role of Creative Director for the agency that was only recently formed as a joint venture by Sydney’s Razor and the Sydney arm of Brisbane agency, Junior.
    He will begin the task of building on the creative offering and building up the Razor Junior agency business this month. “The Razor Junior team is pretty excited about having someone of Moore’s talents onboard,” said Andrew Wynne, Director of Razor Junior.
    In another arm of the Razor business, Ryf Quail, ex Marketing Director for digital and CRM at business consultancy Deloitte has also been recently appointed, further strengthening Razor’s digital offering.
    “We want to build a team structure that can engage multi-discipline skills, ready to tackle any assignment, within any part of the business.”

    Sunday, June 03, 2007


    TBWA\Whybin CD Andy Blood flew to lunch with Tim Delaney on Friday, a nice warm up for the Axis Awards, where he took out the Chairman's Best of Show for Adidas/NZRU 'Bonded by Blood'.
    Says Blood: "On Waiheke Island: Steve, Lexie, Tim, Rob, Pete, I took the photo. Great company, great location."

    Friday, June 01, 2007


    Saatchi & Saatchi, Publicis Mojo and TBWA\Whybin shared most of the golden spoils at the 2007 CAANZ AXIS awards, held tonight at Star City, Auckland.
    The Chairman’s Best in Show was presented to TBWA\Whybin as part of the TBWA\180 Alliance for their ‘Bonded by Blood’ campaign for adidas/NZRU.

    Saatchi and Saatchi’s work on ‘Worth the Pain’ for Young Guns is another campaign which clearly made an impression on judges this year winning both the Grande AXIS ‘X’ Award for interactive work and the Grande AXIS Direct as well as a gold for Mixed Media campaign.
    Publicis Mojo took home the remaining two Grande AXIS awards for their work on Greenpeace’s Ocean Defenders Campaign winning the Grande AXIS Electronic for its work on Breathe and the Grande AXIS Print for Sudan.
    The ‘Bonded by Blood’ campaign, which also won Gold in the ‘None of the Above’ category, impressed the panel of judges led by Chairman of Judges, Zak Mroueh of TAXI Canada INC.: “Adidas’ “Bonded by Blood” stuck in my head as a possible Best of Show from the moment I saw it. When the final judging results came back, my chairman’s pick was then validated by the jury ­– it was the only entry that received a perfect score. And it’s the one idea I’ve been talking about ever since I returned home,” says Mroueh.
    The People’s Choice award went to Assignment NZ and the Sydney Film Company this year for its ‘Restless’ television advertisement for Hyundai Santa Fe. Advertiser of the Year was awarded to adidas/NZRU.
    Film Construction won this year’s Production Company of the Year and the Industry Excellence Award was awarded to Jim Hall, Creative Director/Composer of Soundtrax.
    The Emerging Talent award, which acknowledges those who have recently entered the industry, was presented to Helen Steemson and Matt Swinburne from Saatchi & Saatchi NZ whose early work has already begun to gain attention in the industry.
    This year’s judging panel, made up of 30 local Creative Directors and four international judges, which also included John Merrifield, Creative at Large from TBWA\Asia Pacific, Peter Baker from The Glue Society, Sydney and Grant Rutherford from Clemenger BBDO, Melbourne, were all impressed with the quality of work submitted.
    “I have no doubt that the best work deserves to do well internationally. New Zealand has the raw talent. All you have to do is convince more of your mainstream accounts, like the daring adidas client, to join you in the pursuit of world-class excellence,” says Mroueh.


    Chairman's Best in Show
    Adidas/NZRU 'Bonded by Blood'
    TBWA\Whybin as part of the TBWA\180 Alliance

    Grande AXIS ‘X’ Award Interactive
    YoungGuns 'Worth the Pain'
    Saatchi & Saatchi NZ

    Grande AXIS Direct
    YoungGuns 'Worth the Pain'
    Saatchi & Saatchi NZ

    Grande AXIS Electronic
    Greenpeace 'Breathe'
    Publicis Mojo

    Grande AXIS Print
    Amnesty International 'Sudan'
    Publicis Mojo


    Mixed Media Campaign
    YoungGuns 'Worth the Pain'
    Saatchi & Saatchi NZ

    None of the Above
    Adidas/NZRU 'Bonded by Blood'
    TBWA\Whybin as part of the TBWA\180 Alliance

    TV & Cinema Commercials, Community Service and Charity
    Greenpeace 'Breathe'
    Publicis Mojo

    Magazine: Individual Community Service & Charity
    Amnesty International 'Sudan'
    Publicis Mojo

    Radio: Single
    Prime TV 'Fresh Baking'
    DRAFTFCB New Zealand

    Outdoor & Indoor: Community Service & Charity
    Amnesty International 'Sudan'
    Publicis Mojo

    Craft: Art Direction & Typography
    Auckland Art Gallery 'Art & The Sixties - Krays'
    Saatchi & Saatchi NZ

    For the complete record of results visit the CAANZ website:


    The mid year Campaign Brief/AWARD Legendary Lunch was held at Soul in Auckland today, a truly legendary occasion attended by the cream of NZ creatives - which was still going strong as this goes to blog.
    The Lunch was generously sponsored by Paul Prince at The Sweet Shop, Jon Baxter at Perceptual Engineering and Jim Hall and Stacey Wah at Soundtrax.
    For Gold AWARD members only, this was AWARD's (twice yearly) thanks to you for your support. If you are an agency creative and have not yet joined AWARD and are qualified to do so (your work has been accepted into any AWARD annual) you can join now and look forward to receiving your invite to the next Lunch in December.
    Contact: pauline@awardonline.com
    for a PDF membership form, sign up and she will email a membership application form.


    AWARD is a non-political, non-profit organisation with but a single idea: the raising of standards in all creative areas. Its charter is to set standards of creative excellence, to promote this concept in the business arena and to educate and inspire the next creative generation.

    Any work first published or aired between July 22nd 2006 and July 8th 2007.

    AWARD now accepts work that has appeared anywhere in the world, with the following requirements:

    A - In all non-craft categories, work must have originated and been completed in Asia, New Zealand or Australia.

    B - In craft categories, the work must have been completed by an Asian, New Zealand or Australian supplier, even if originated elsewhere.

    The AWARD Chairman of Judges 2007 is Toby Talbot, ECD of DDB New Zealand. Judging panels will be released at next month.

    The AWARD Call for Entry website is open until Friday 6th July, 2007.

    All entries must be submitted online. Full details are available on the Call for Entries website as a downloadable PDF file provided in English, Chinese, Thai and Japanese.



    One of New Zealand’s most established post-production facilities, Images Post, is to merge its operation with one of the oldest audio facilities in the country, Sound Post (previously Mandrill Audio Post.) The merger creates one of the largest post-production facilities in New-Zealand.
    From tomorrow, June 1, both companies will operate under the new brand - Images & Sound: Complete Post Production.
    For the past three decades, both firms have proven themselves consistently with award winning post-production work on an impressive array of commercials and programmes.
    Some recent commercial campaigns include: Coke, Mazda, Air New Zealand, Beaurepaires and Telecom. TV programmes range from the highly successful drama series, Outrageous Fortune, through to surround sound documentaries for Discovery Channel.
    “The business reconfiguration is a natural progression, from the early days of Mandrill as a renowned music recording and audio post studio, its move up to Grafton Rd from Parnell, through to its purchase by Images and myself and renaming to Sound Post. In recent years Images Post and Sound Post have worked more and more closely together,” director Steve Finnigan says.
    “The merger creates one of the largest post production facilities in New Zealand, with the obvious benefit of having a substantial number of post processes under one roof. It will allow our specialised team of more than thirty to deliver the highest standard of post-production possible and ensure we continually offer the best service available.”
    The combined facility offers:

    • ITK Telecine transfers.
    • Davinci and Baselight grading theatre.
    • Flame 2K and Smoke 2K.
    • 12 online and offline Avids.
    • 3D Design.
    • Four sound mixing suites (including 5.1 Surround)
    • Two sound editing suites.
    • Foley recording suite.

    From Monday, June 4, entrance, reception and facilities areas will integrate at Images and Sound: 113 Grafton Rd, Grafton, Auckland.
    Anoushka Klaus will remain the Sound facilities contact, along with Images facilities personnel Rachel Beard and Kyle Madgwick.


    A like minded team of dedicated filmmakers, THICK AS THIEVES is a striking new boutique film company representing a small slate of signature directors for the NZ market. Principals are Producer Nik Beachman and Director Alex Sutherland.
    Based in Kingsland, TAT will represent directors Alex Sutherland, David Rittey and Eden Diebel with his producer Sacha Hogdson.
    Alex Sutherland is a past winner of the Nescafe Film Competition and has a Tui for best NZ music clip. Recent campaigns includes NZ Police (M&C Saatchi)and TSB Bank (Sugar). Sutherland is currently in pre-production to shoot the music clip for celebrated singer NZ Hollie Smith's debut single.
    David Rittey's short films have been selected for Cannes and he won best short film at the NZ Film Awards in 2005. Recent work includes Panadol (Singleton O&M Sydney) and Bell Tea (Work). He is currently shooting a new high-profile campaign for Draft FCB.
    Diebel has a string of international awards, most recently two Cannes Gold Lions for the 2005 AppealNow campaign. He shot the current National Bank campaign for Clemenger BBDO in 2006.
    For information or showreels contact Nik Beachman email: nik@thickasthieves.com