ARGIES HAVE THE SAME IDEA?

Recently an Argentinian commercial appeared on Best Ads on TV that had used five directors to shoot their own interpretation of a script, a concept we in NZ are already a little familiar with.
Explains Film Construction GM, Stephen Douglas: "In January 2006 Film Construction began making an ad for Colenso BBDO for

The New Zealand Book Council

. The idea was NO TWO PEOPLE READ THE SAME BOOK. Five Film Construction directors were independently briefed to shoot the same scene from a book. Armed only with a description of the main character and a narrated passage, each director came up with their own treatment to illustrate the way an individual reader might see the scene in their head. Because of the project nature of the job and lack of budget each director would shoot and edit their scene as and when they could fit it into their own schedules.
"In November, 11 months later, we finally had all five scenes to compile together and put to air. The end of what was a fantastic and fascinating project for us all. (As I’m sure the Argentine one was too.)"




Agency: ColensoBBDO
Creative Director: Richard Maddocks
Creative Team: Steve Cochran
Agency Producer: Jen Storey
Production Company: Film Construction
Producers: Edwina Monaghan, Scott Donaldson, Jackie Ludlam, Mary Wall, Rachel Paget
Directors: Barry Fawcett, Dennis Hitchcock, Felicity Morgan-Rhind, Michael Duigan, Matt Palmer.
Editors: Fiona Hayden
Sound: Soundtrax
Grading: Digital Post