A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, April 27, 2007


Vodafone GM of brand, Craig Herbison, has resigned and will be heading up the Commonwealth Bank account for STW Village in Sydney, which has been confirmed by STW CEO Mike Connaghan in Sydney. This comes only a day after the announcement that Colenso BBDO would get the Vodafone NZ business, not (as some expected) the combination of Ogilvy (part owned by STW) and international incumbent JWT.
In another twist, the Commonwealth Bank has just appointed US hotshop Goodby Silverstein & Partners, San Francisco to handle the Brand side of the business, leaving the retail side to STW Village. To read all about this controversy, see the
  • CB Blog

    Zak Mroueh, VP Executive Creative Director, TAXI Canada, will present "How To Keep It UP" (An Agency's Creative Reputation) at The Bluestone Room, Durham Lane, Auckland, 6.30pm Wednesday 2nd May.
    Tickets are $50, to confirm your booking please fax the order form to (09) 3030 460.

  • Ticket Order Form



    Next week’s Portfolio Night – a New Zealand first and part of a global intiative designed to inspire and support the next generation of creatives – is still open to up and comers.
    Several new CD’s have offered to support the Thursday May 3 event, generating some additional capacity for more juniors – who will get three 15 minute presentation slots with senior creatives.
    The list of creative heavyweights who are taking part in Portfolio Night has expanded to include:

    Josh Lancaster, CD, Senior Creative, ColensoBBDO
    Jamie Hitchcock, CD, Senior Creative, ColensoBBDO
    Oliver Maisey, CD, M&C Saatchi
    Nick Worthington, Executive Creative Director at Publicis Mojo
    Richard Maddocks, Creative Director ColensoBBDO
    Mike O’Sullivan, Executive Creative Director, Saatchi & Saatchi
    Adam Oliveira, Creative Director, Saatchi & Saatchi
    Basil Christensen , Joint Creative Director, Ogilvy
    Damon O’Leary, Joint Creative Director, Ogilvy
    Toby Talbot, Executive Creative Director at DDB
    Bridget Short, Deputy Creative Director, DDB
    Regan Grafton, Deputy Creative Director, DDB
    Jeneal Rohrback, Creative Consultant

    It is also hoped that Zac Mroueh, Executive Creative Director, Taxi Canada who is chairman of the AXIS judges will be able to attend the DDB-sponsored event as a special guest.
    Free of charge for juniors who graduated or entered the industry within the past two years, Portfolio Night will be held at the DDB office in Auckland, starting at 6.00pm – doors open 5.30pm.
    The most highly-regarded senior creatives in town will review portfolios on a one-to-one basis with junior creatives and students to provide insight and constructive feedback.
    Toby Talbot, DDB Executive Creative Director, commented: “DDB is proud to sponsor and bring an industry event like Portfolio Night to New Zealand. We were all juniors once. I know when I started out in this business, just how hard it was to get in to see Creative Directors, let alone land a job. So it’s great to get so many young creatives and Creative Directors together for a bit of speed dating. You never know, a few people might even end up getting hired on the night! I also want to say that DDB is hugely indebted to senior creatives around the industry who have generously and enthusiastically supported this industry-wide event.”

    Registration direct to: claire.mckay@nz.ddb.com

    Portfolio Night started four years ago and is now the largest advertising portfolio review event in the world. On May 3 2007, Portfolio Night will simultaneously occur in 28 cities including New York, Miami, Vancouver, London, Barcelona, Hong Kong, Singapore, Sydney, Melbourne and Johannesburg with 2,500 participants expected.


    Australia and New Zealand have scored 24 finalists and 23 finalists each at the shortlist stage of the Clio Awards, which will be held in Miami from May 9 to 12.
    For New Zealand, CB Agency of the Year Saatchi & Saatchi Auckland has seven finalists, followed by Publicis Mojo Auckland and Clemenger BBDO Wellington with three apiece. DDB Auckland, TBWA\Whybin Auckland and Draft FCB Auckland have two apiece.
    For Australia, CB Agency of the Year George Patterson Y&R Melbourne has four finalists, followed by M&C Saatchi Sydney with three and Saatchi & Saatchi Sydney and Clemenger BBDO Adelaide with two apiece. In addition, Australia's The Glue Society directed the Axe 'Gamekillers' campaign via BBH New York, which was a finalist 4 times over: Content & Contact TV Show, Integrated Campaign, TV Single (British Accent Guy) and TV Campaign
    Check out the full list of Clio finalists at:


    Tiger - Taste It In This Life
    DB Breweries -Tiger Beer
    Saatchi & Saatchi New Zealand, Auckland

    Mum & Daughter
    Dad & Son
    Dad & Daughter
    $9.95 PC Games
    Colenso BBDO, Auckland
    Print Campaign

    Campaign Against Landmines
    Publicis Mojo, Auckland
    Print - Public Service

    Publicis Mojo, Auckland
    Print - Public Service

    Worth the Pain
    Young Guns
    Saatchi & Saatchi New Zealand, Auckland
    Print - Collateral

    TV2 Finding Nemo Sushi
    Saatchi & Saatchi New Zealand, Auckland
    Print - Other

    Volkswagen Genuine Parts
    DDB New Zealand, Auckland
    Poster - Automotive Products

    Deer Head
    Volkswagen Genuine Parts
    DDB New Zealand, Auckland
    Poster - Automotive Products

    Blair Letter
    Cheney Letter
    IMF Letter
    World Press Photo Exhibition 2006
    Clemenger BBDO, Wellington
    Poster Campaign

    Young Guns - Worth the Pain
    Saatchi & Saatchi New Zealand, Auckland
    Poster Campaign

    TV2 Spiderman 2
    Saatchi & Saatchi New Zealand, Auckland
    Billboard - Media Promotion

    Pixellated Portraits
    TBWA\WHYBIN, Auckland
    Innovative - Banking/Financial

    Bonded by Blood
    Adidas NZRU - The All Blacks
    TBWA\WHYBIN, Auckland
    Innovative - Entertainment Promotion

    Saatchi & Saatchi New Zealand, Auckland
    Innovative - Beverages/Alcoholic

    Campaign Against Landmines
    Publicis Mojo, Auckland
    Innovative - Public Service

    Anti drink driving
    Clemenger BBDO, Wellington
    Interactive - Mobile/Wireless

    World Leaders Invitations
    World Press Photo Exhibition 2006
    Clemenger BBDO, Wellington
    Integrated Campaign

    At The River
    The L Word
    Draft FCB, Auckland
    Radio - Entertainment Promotion

    At The River
    Fresh Baking
    Surprise Vistor
    The L Word
    Draft FCB, Auckland
    Radio Campaign

    Young Guns - Worth the Pain
    Saatchi & Saatchi New Zealand, Auckland
    Design - Posters

    Giacometti Shadows
    Strategy Design & Advertising, Christchurch
    Design - Environmental Design

    (Kaspen, Prague)
    The Sweet Shop, Auckland

    Travelers Insurance
    (Fallon, Minneapolis)
    Weta Digital Ltd, Wellington
    Visual Effects



    Talking Boony
    Victoria Bitter
    George Patterson Y&R, Melbourne
    Content and Contact

    Talking Boony
    Victoria Bitter
    George Patterson Y&R, Melbourne
    Innovative - Beverages/Alcoholic

    Big Warnie
    Cricket Australia - Ashes Series
    George Patterson Y&R, Melbourne
    Innovative - Entertainment Promotion

    Flash Beer
    Carlton Draught
    George Patterson Y&R, Melbourne
    TV - Beverages/Alcoholic

    Publicis Mojo, Sydney
    TV - Retail Food

    Olay Skin Care
    Saatchi & Saatchi, Sydney
    Print Campaign

    Toyota Landcruiser
    Saatchi & Saatchi, Sydney
    Print Campaign

    Leo Burnett, Sydney
    Print Campaign

    Immigration Form
    San Diego Zoo
    M & C Saatchi, Sydney
    Print - Entertainment Promotion

    Water Corporation
    The Brand Agency, Perth
    Print - Public Service

    Blood Box
    Australian Red Cross Blood Service
    M & C Saatchi, Sydney

    Make Your Own Ad Kit
    Marketing Week
    Clemenger BBDO, Adelaide

    Adicolor Footwear
    Smart, Melbourne
    Poster Campaign

    Zebra on Giraffe
    San Diego Zoo
    M & C Saatchi, Sydney
    Posters - Entertainment Promotion

    Big Hands
    Target Australia - Big Toy Sale
    The Campaign Palace, Melbourne
    Innovative - Retail Stores

    World Cup Soccer 2006
    Clemenger BBDO, Adelaide
    Entertainment Promotion

    Australian Childhood Foundation
    (Clemenger BBDO, Melbourne)
    Exit Films, South Melbourne

    Imaginary Guide
    City of Melbourne
    (George Patterson Y&R, Melbourne)
    Revolver Film, Sydney

    Hyundai Sante Fe
    (Assignment Group, Auckland)
    Sydney Film Company, Sydney

    Finding Changes
    National Breast Cancer Center
    (BWM Sydney)
    Filmgraphics Productions, Sydney

    Summer Rush
    Anonymous@Independent, London
    Garth Davis

    Transport Accident Commission
    (Grey Worldwide, Melbourne)
    Guillotine, Sydney

    Past Experience
    (Leo Burnett, Sydney)
    FUEL, Sydney
    Visual Effects

    Transport Accident Commission
    (Grey Worldwide, Melbourne)
    Fin Design & Effects, Sydney
    Visual Effects

    Thursday, April 26, 2007


    After a pitch against a partnership of international incumbent JWT and sister WPP shop Ogilvy, Colenso BBDO has picked up the prized Vodafone business. Vodafone will also work with BBDO shops Colenso 99 as its retail agency and Aim Proximity for its direct marketing. The companies will now enter a final negotiation phase to hammer out the finer detail surrounding the relationship.
    The pitch process focused at an Agency Group level on the ability to bring as many best in class partners to the table to meet Vodafone’s integrated brand and communications needs and core strengths in stand alone retail and direct marketing operations.
    “Aside from strong creative and effectiveness credentials we were looking for an agency group with the right cultural fit and scale for Vodafone. We were also very keen to get as many of our marcomms needs met and serviced under one roof. And we are delighted to have found that within the Clemenger Group.” says Vodafone GM of Brand, Craig Herbison.
    “We are extremely excited about this win.” said Roger MacDonnell, CEO of Colenso BBDO. “We love the Vodafone culture and see a huge opportunity to deliver outstanding work”.
    Colenso is also currently working with Vodafone on its new brand campaign set to launch mid-year.
    “This is an exciting year for Vodafone and we have some very big challenges ahead of us. We are delighted to be taking that journey with Colenso and Aim Proximity on board,” says Herbison.


    Advertising Age ad critic Bob Garfield thinks it's a contender, but do we?

    Tuesday, April 24, 2007


    Grey regional ECD Todd McCracken is leaving the network to pursue personal business interests, coinciding with a decision to form a regional creative council to be headed by Grey's chairman and CEO/Asia Pacific, Mike Amour.
    Says McCracken: “Grey has been great. I’ve enjoyed my time there and pushing the work to new levels. But my other interests have been calling and it feels like the right time in my personal growth plan to go for it. Grey’s in great hands, and we’ve set up a new Creative Council which Mike will run.”
    Says Amour: “Todd has been an avid property investor and entrepreneur for years, and he has decided it’s a good time to pursue this avenue more aggressively. I am a huge supporter of anyone who wants to do their own thing. Todd has helped coach some great creative talent in the past two years, and the jump in awards has been in large part due to his influence. We wish him every success.”
    Amour says the Regional Creative Council is specifically designed to leverage the company’s local creative strength and accelerate its growth.
    Amour will personally chair the Regional Creative Council, reflecting the importance of Grey’s continued drive to improve its product at all levels. It will consist of the following members: Prathap Suthan, South Asia; Raj Kurup, India; Justin Lim, Singapore; Ant Shannon, Australia; Yue Chee Guan, China; Kanji Miyagawa, Japan; Keith Ho, Hong Kong and Jeremy Powell, G2 Japan. In addition to his role as lead creative on Grey’s regional P&G business, Jeff Orr will work with Amour to facilitate the development and ongoing work of the Council. (Apparently, G2 New Zealand will not get a seat at this table - NZCC).
    “This group comprises some of our best cross-discipline, multi-cultural creative talent in Asia. It will be a terrific catalyst for improving Grey and G2’s creative output.”
    Grey has seen a significant jump in its creative performance and awards tally in the past 12 months: Grey won 110 Gold, Silver and Bronzes in key international, regional and local awards shows in 2006, versus 60 during 2005, taking significantly more metal than ever before in the shows that count towards global recognition.


    Film Construction are having a great 2007 so far, with recent One Show, D&AD and Clio finalists for Tiger Beer - which may go on to win metal at thgeir respective award shows in May. The spot, via Saatchi & Saatchi Auckland, was directed by Jesse Warn, who has just returned from China after completing the new Coke campaign for that region. On the homefront, Steve Saussey directs a practical presentation on the risks of not having yer seat on a Yamaha Grizzly. The spot is currently on air in NZ.

    Agency: Barnes Advertising, Auckland
    CD/Writer: Daniel Barnes
    Art Director: Crispin Schuberth
    DoP: Aaron Morton
    Production Company: Film Construction
    Director: Steve Saussey
    Producer: Claire Richards
    Editor: Michael Lonsdale


    The 48th annual international Clio Awards today announced its complete 2007 Radio Jury, which includes Jamie Hitchcock (pictured) from Colenso BBDO, Auckland and, representing Australia, Josh Stephens, senior creative from AJF Partnership, Melbourne.
    Winners will be announced at this year’s Clio Festival, May 9-12, in Miami Beach FL.
    The jury list is as follows:
    • Mark Gross (jury chairman), senior vice president/group creative director, DDB Worldwide, Chicago, IL, USA
    • Tim Craig, creative director/managing director, Radioville, London, UK
    • John Davenport, creative director, IRELAND/DAVENPORT, Johannesburg, South Africa
    • Stig Hjerkinn Haug, Stig og Stein, Oslo, Norway
    • Jamie Hitchcock, Colenso BBDO, Auckland, New Zealand
    • Donna McCarthy, strategic and creative director, Dory Advertising, St. John's, Newfoundland, Canada
    • Dan Price, president, Oink Ink Radio, New York/Los Angeles, USA
    • Carlos Sanz de Andino, executive and strategic creative director, Contrapunto, Madrid, Spain
    • Gustavo Scarpato, president/creative director, SCARPATO, Buenos Aires, Brazil
    • Joshua Stephens, AJF Partnership, Melbourne, Australia
    • Lorraine Tao, partner/copywriter, Zig, Toronto, Ontario, Canada
    • Vincent Tully, associate creative director, DeVito/Verdi, New York, NY, USA
    • Anke Winschewski, creative director, KNSK, Hamburg, Germany

    Friday, April 20, 2007


    Finalists in categories (Web Design to follow) have been selected by the judging panel after 7 weeks of intensive reviewing of over 300 entries.
    Winners in each category and supreme winners in selected categories will be announced at the Gala Awards Dinner on May 4th at the Hyatt Regency Hotel Auckland.
    The Awards Dinner is preceded by a full day of magazine related seminars to be held at the same venue.
    To view the various Category Finalists select the Awards 2007 link on the MPA web site:


    Clemenger BBDO Wellington walked away with the much sought after Best in Show Award at the 2007 CAANZ Media Awards for their outstanding work on the ‘Bloody Legends’ campaign for Land Transport New Zealand.
    Held last night at Auckland’s SKYCITY Convention Centre, the CAANZ Media Awards acknowledge and reward the best strategic insights in the media industry.
    Winner of the Supreme award, Clemenger BBDO’s work on the ‘Bloody Legends’ campaign was recognised by judges as a truly exceptional entry on a number of levels, winning them four golds including Best Mixed Media Campaign (Youth/Young Adult), Best Smart Media Idea, Best Use of the Internet/New Media and Best Use of a Small Budget.
    “Clemenger BBDO’s entry was an extremely creative and well executed campaign that showed excellent consumer insight delivering an engaging and targeted breakthrough idea,” said the judges.
    A truly outstanding performance under pressure resulted in FCB Media being named Media Agency of the Year. After facing what could have been a disaster with the collapse of Universal McCann, judges felt FCB Media was able to turn it into a once-in-a-lifetime opportunity for spectacular growth.
    This year’s Media Brand of the Year went to Fairfax Media New Zealand who experienced a year of strong growth through the implementation of a number of successful initiatives and acquisitions. With a vision to connect communities, challenge ideas and enrich lives, Fairfax Media has shown it is innovative, dynamic and visionary in what it does making them a worthy recipient of this award.
    A new addition to the category line-up this year, the inaugural ‘Excellence’ Award was presented to Mark Jennings of TV3, acknowledging his achievement in news journalism and contribution to the media industry as a whole.
    This year’s CAANZ Media Awards saw a record number of entries – 171, up from 150 in 2006 and more leaders of the industry were called upon to judge the entries with the panel increasing from 45 to 60.
    In all, 15 gold medals and 14 silver medals were awarded on the night. The full list of winners is as follows.

    Gold Awards:
    • Best in Show - Clemenger BBDO (for Land Transport NZ’s “Bloody Legends” campaign)
    • Media Agency of the Year - FCB Media
    • Excellence Award - Mark Jennings (TV3)
    • Media Brand of the Year – Fairfax Media New Zealand
    • Best Use of Press – sparkphd (for NZ Lotteries “Lotto 1,000th Draw Promotion”)
    • Best Use of Radio – FCB Media (for Ministry of Health’s “Team Up Pacific campaign”)
    • Best Response Driven Campaign - Media Direction/OMD (for Air New Zealand’s “Grabaseat campaign”)
    • Best Use of Sponsorship – sparkphd (for DB Breweries “Tui TV”)
    • Best Use of Television – Clemenger BBDO (for Quotable Value’s “ITV campaign”)
    • Best Media Sales Proposal of the Year – SKY TV (for the “Electrolux Inspiration Hour”)
    • Best Use of the Internet/New Media – Clemenger BBDO (for Land Transport NZ’s “Bloody Legends” campaign)
    • Best Mixed Media Campaign (Youth/Young Adult) – Clemenger BBDO (for Land Transport NZ’s “Bloody Legends” campaign)
    • Best Smart Media Idea – Clemenger BBDO (for Land Transport NZ’s “Bloody Legends” campaign”)
    • Best Smart Media Idea – Clemenger BBDO (for Land Transport NZ’s “Horses” campaign”)
    • Best Use of a Small Budget – Clemenger BBDO (for Land Transport NZ’s “Bloody Legends” campaign)

    Silver Awards
    • Best Use of Radio – sparkphd (for Vodafone’s “Music Downloads”)
    • Best Use of Out of Home – OMD New Zealand: TBWA\Whybin (for ASB Bank Ltd’s “Pago – cash mobile to mobile”)
    • Best Response Driven Campaign – Clemenger BBDO (for Quotable Value’s “ITV/Viral” campaign)
    • Best Use of Sponsorship – Clemenger BBDO (for Land Transport NZ’s “Horses” campaign)
    • Best Use of Television – sparkphd (for Vodafone’s “Select Live”)
    • Best Use of Television – sparkphd (for DB Breweries “Tui TV”)
    • Best Mixed Media Campaign (Youth/Young Adult) – OMD New Zealand: TBWA\Whybin (for ASB Bank Ltd’s “Pago – cash to cash mobile service”)
    • Best Smart Media Idea - Media Direction/OMD (for Frucor Beverages Ltd’s “Mizone Challenge”)
    • Best Smart Media Idea – OMD New Zealand: TBWA\Whybin (for ASB Bank Ltd’s “Pago – cash to cash mobile service)
    • Best Use of Research & Consumer Insight – Media Direction/OMD (for Air New Zealand’s “Auckland to Shanghai Launch”)
    • Best Use of a Small Budget – OMD New Zealand: TBWA\Whybin (for ASB Bank Ltd’s “Pago – cash mobile to mobile”)
    • Best Use of a Small Budget – Clemenger BBDO (for Land Transport NZ’s “Horses” campaign)
    • Best Use of a Small Budget – Clemenger BBDO (for QV’s “ITV/Viral” campaign)
    • Best Long Term Strategic Campaign – sparkphd (for DB Breweries’ “Tui – The Beer Round Here”)

    For case studies of winning gold campaigns visit www.caanz.co.nz

    Wednesday, April 18, 2007


    New Zealand’s leading electronic and technology appliance retailer, Noel Leeming Group, has awarded the advertising account for its Bond & Bond and Noel Leeming retail chains to DraftFCB. Noel Leeming is one of the top ten advertisers in New Zealand with a media spend in excess of $27 million in 2006 (source: Nielsen Media Research).
    Noel Leeming Group CEO, Andrew Dutkiewicz, said: “DraftFCB impressed us with the quality of their creative work, their sound strategic thinking as well as their experience and expertise working for retailers with multiple brands. We know they will bring fresh, innovative thinking to the Noel Leeming and Bond & Bond brands.”
    DraftFCB CEO, Bryan Crawford, said: “This major client win is a huge endorsement of our ability to effect positive change and solve business challenges. It’s always rewarding to work with a company that recognises the contribution an agency partner can make to their business. We’re delighted that Noel Leeming is joining our stable of clients, which includes some of New Zealand’s most iconic brands and retailers.”
    As a result of the new client win, DraftFCB will establish a dedicated account team under a subsidiary agency headed by Justin Mowday, the current General Manager of Client Services at DraftFCB. Mr Mowday will report to DraftFCB CEO, Bryan Crawford. The account team will work from separate premises, though it will share administrative support with DraftFCB.


    The Saatchi & Saatchi New Directors' Showcase is one of the highlights of the annual Cannes International Advertising Festival. The best attended event after the Gala Award ceremonies. It's also a demonstration of Saatchi & Saatchi's commitment to identifying, nurturing and spotlighting new creative talent. The Showcase is always an eclectic mix, which may include commercials, short films, titles, animation, music promos, or examples of new filmic techniques. Many featured directors have gone on to seriously successful careers. Tarsem, Michel Gondry, Mark Romanek, Spike Jonze, Ivan Zacharias, Kinka Usher, David LaChapelle, Danny Kleinman and Jonathan Glazer included.


    Directors are eligible for consideration if they have been directing commercials for no more than two years. They may have been directing films, music promos, titles etc, and may have produced no commercials as yet. However they must now be available to direct commercials.

    The Saatchi & Saatchi Network of 143 offices in 83 countries is responsible for finding the best new directors.
    The heads of broadcast production and creative directors are constantly trawling for new talent.
    Some 500 reels and 2000 commercials are reviewed as part of the selection process.
    From all this material, a shortlist is compiled and the final selection for the reel is made by the Saatchi & Saatchi Worldwide Creative Board.

    Final Selection
    The Worldwide Creative Board makes its decisions based on the following characteristics:
    The ability of the director to execute an idea on screen
    An innovative technique or style
    Outstanding directorial skill

    For more information please visit the webiste www.heresanidea.com/hai/nds.asp:

    Please send DVD reels to:

    Liz Rosby,
    Head of TV,
    Saatchi & Saatchi,
    PO Box 801, Auckland
    or 123-125 The Strand, Parnell.

    by Friday 27th April 2007.


    On May 3rd, DDB is hosting a special industry-wide event to which they're inviting Auckland’s best young creatives to get their portfolios in front of some of the most experienced creatives in the industry.
    It’s speed-dating, creative style. Each up and comer gets the chance to present their work to three Creative Directors, from across the industry, during 15 minute sessions.
    This is actually part of a global Portfolio Night event, sponsored by DDB, in which young creatives are getting the chance in 28 different countries to get their work in front of senior creatives – all on the same day.
    Says Toby Talbot, ECD of DDB: “I know when I started out in this business, just how hard it can be to get in to see Creative Directors, let alone land a job, So it’s great to get so many young creatives and CD’s together in the same place.
    "Portfolio Night wouldn’t happen without the support of other creatives from other agencies who are giving up their time to join in the event. So special thanks from DDB to: Nick Worthington, ECD, Publicis Mojo, Mike O’Sullivan, ECD, Saatchi & Saatchi, Richard Maddocks, CD, Colenso BBDO, Zac Mroueh – CD Taxi Canada, Adam Oliveira, Interactive CD, Saatchi & Saatchi, Basil Christensen and Damon O’Leary, Joint CD’s, Ogilvy.
    “From our side of things, I’ll be there together with Bridget Short and Regan Grafton, our Deputy CDs,” adds Talbot.

    Portfolio Night will be held at the DDB office. There will be beers and pizzas. Portfolio Night kicks off at 6pm (doors open at 5.30om) and should finish around 9pm. Numbers will be limited, so you need to register quickly. Go to: www.portfolionight.com and click on Auckland event. You might even get to feature in a video clip which we’ll make and feed into the global event!


    It's fast coming up to Cannes so what do creative directors in NZ reckon are their best chances for Lions or finalists? This is what has come back so far, which will be updated over the next few days - and any opinions as to what will or won't pick up Lions is welcome:


    NZ army Psych recruitment ad
    Spiderman (flypaper)
    Wellington Zoo (Centenery Party)
    Tiger viral
    Sol print
    Young guns
    Wellington Zoo 'Donkey'
    Hilus 'Unbreakable Dunny'
    NZ Army
    'Don't let your life flash before you' billboards
    Prius 'Light'

    SKY Movies, Superman Ambient – Britomart
    SKY Movies, Superman Ambient - Stairs
    Volkswagen GTI TV
    Volkswagen GTI Triplets Ambient
    Sky Discovery Billboards
    Animal Planet Billboards
    Volkswagen Genuine Parts
    Volkswagen Tiny Technician
    Hasbro ‘Operation’ Ambient
    Durex ‘Vibrate’

    World Press Photo, Panasonic camera slider insert and LTNZ crumpled car.

    Obviously we'd put forward Bonded By Blood for Promo & integrated, and Pago for integrated, they've both done a couple of shows now. Maybe PSP Killzone-who knows?
    And 'Moving Planets is Such A Hassle-who knows?

    SAFE print and poster campaign
    'Baby in the water' 60 sec TVC for NZ Water Safety.
    Instant kiwi 'Little Thriller' lift ambient.

    we feel quite optimistic about our Hair Institute posters and our
    skin cancer temporary tattoos.

    Sunday, April 15, 2007


    New Zealand put in a commendable performance at the shortlist stage of The One Show, with an impressive 21 making the cut, led by TBWA\Whybin Auckland with 7, followed by Saatchi & Saatchi Auckland with 5, Clemenger BBDO Wellington with 4, and Publicis Mojo Auckland with 3.
    In comparison, Australia had a disappointing show, with 17 pieces of work making the finalist stage, led by Saatchi Sydney with 6 Finalists.


    Agency: TBWA\Whybin Auckland
    Category: 04A: Outdoor - Single
    Client: Sony Computer Entertainment - PlayStation Portable
    Title: Killzone for PSP

    Agency: TBWA\Whybin Auckland
    Category: 06A: P.O.P. and In-Store - Single
    Client: adidas
    Title: Bonded by Blood

    Agency: TBWA\Whybin Auckland
    Category: 06B: P.O.P. and In-Store - Campaign
    Client: adidas
    Title: Bonded by Blood

    Agency: TBWA\Whybin Auckland
    Category: 12A: Innovative Use of Media - Print: Single
    Client: adidas
    Title: Bonded By Blood

    Agency: TBWA\Whybin Auckland
    Category: Innovative Use of Media - Outdoor: Single
    Client: Sony
    Title: Killzone for PSP

    Agency: TBWA\Whybin Auckland
    Category: 12E: Innovative Use of Media - Outdoor: Single
    Client: ASB
    Title: Pago Post it notes

    Agency: TBWA\Whybin Auckland
    Category: 13A: Integrated Branding Campaign
    Client: adidas
    Title: Bonded by Blood

    Agency: Saatchi & Saatchi NZ Auckland
    Category: 05B: Full Page or Spread - Campaign
    Client: Young Guns
    Title: Worth the Pain

    Agency: Saatchi & Saatchi NZ Auckland
    Category: 07B: Newspaper or Magazine - Campaign
    Client: World Wildlife Fund
    Title: Leaves

    Agency: Saatchi & Saatchi NZ Auckland
    Category: 07D: Outdoor and Posters - Campaign
    Client: Auckland Art Gallery
    Title: Art & the Sixties

    Agency: Saatchi & Saatchi NZ Auckland
    Category: 10A: Single
    Client: DB Breweries
    Title: Tiger - Taste in this Life

    Agency: Saatchi & Saatchi NZ Auckland
    Category: 04B: Business to Business
    Client: Young Guns
    Title: Worth the Pain

    Agency: Clemenger BBDO Wellington
    Category: 02C: Color: Full Page or Spread - Single
    Client: Panasonic New Zealand
    Title: Slide Camera

    Agency: Clemenger BBDO Wellington
    Category: 06D: Posters - Campaign
    Client: The New Zealand Netherlands Foundation
    Title: World Press Photo Exhibition 2006

    Agency: Clemenger BBDO Wellington
    Category: 07A: Newspaper or Magazine - Single
    Client: Land Transport NZ
    Title: Crumpled Car

    Agency: Clemenger BBDO Wellington
    Category: 11A: Integrated Branding Campaign
    Client: Land Transport NZ
    Title: Phone Legends

    Agency: Publicis Mojo Auckland
    Category: 07A: Newspaper or Magazine - Single
    Client: Campaign Against Landmines
    Title: Ketchup

    Agency: Publicis Mojo Auckland
    Category: 12B: Innovative Use of Media - Print: Campaign
    Client: Campaign Against Landmines
    Title: Ketchup

    Agency: Publicis Mojo Auckland
    Category: 12G: Innovative Use of Media - Interactive/New Media: Single
    Client: Campaign Against Landmines
    Title: Ketchup

    Agency: Saatchi & Saatchi NZ Wellington
    Category: 01A: Full Page or Spread - Single
    Client: NZ Army
    Title: Psych Recruitment

    Agency: Colenso BBDO Auckland
    Category: 06C: Posters - Single
    Client: MINI
    Title: Blur


    Agency: Saatchi & Saatchi Sydney
    Category: 02D: Color: Full Page or Spread - Campaign
    Client: Procter & Gamble
    Title: Olay Skin Care

    Agency: Saatchi & Saatchi Sydney
    Category: 01D: Corporate Identity - Campaign
    Client: SYO
    Title: Sydney Youth Orchestra

    Agency: Saatchi & Saatchi Sydney
    Category: 03A: Posters - Single
    Client: Sydney Writers' Festival
    Title: Green

    Agency: Saatchi & Saatchi Sydney
    Category: 03A: Posters - Single
    Client: Sydney Writers' Festival
    Title: Orange

    Agency: Saatchi & Saatchi Sydney
    Category: 03B: Posters - Campaign
    Client: Sydney Writers' Festival
    Title: Sydney Writers' Festival 2006

    Agency: Saatchi & Saatchi Sydney
    Category: 08C: Collateral - Single (direct mail, booklet/brochures, guerilla)
    Client: AGDA NSE
    Title: AGDA Calendar 2006

    Agency: Leo Burnett Sydney
    Category: 01E: Public Service/Non-Profit/ Educational - Single
    Client: World Wildlife
    Title: Turtle

    Agency: Leo Burnett Sydney
    Category: 01E: Public Service/Non-Profit/ Educational - Single
    Client: World Wildlife Fund
    Title: Wallaby

    Agency: DDB Sydney
    Category: 07I: Single
    Client: NAPCAN
    Title: Children See, Children Do

    Agency: Grey Worldwide Melbourne
    Category: 07I: Single
    Client: Transport Accident Commission
    Title: Reconstruction

    Agency: The Campaign Palace / Red Cell Melbourne
    Category: 12I: Innovative Marketing - Single
    Client: Target
    Title: Big Hands - Wrestlers

    Agency: 303 Group, Perth
    Category: 07G: Single
    Client: Lauren Nimmo
    Title: 5 Kids

    Agency: M&C Saatchi Sydney
    Category: 03C: P.O.P. and In-Store - Single
    Client: Australian Red Cross
    Title: Blood Box Ambient

    Agency: Block, Perth
    Category: 01D: Corporate Identity - Campaign
    Client: Test Tube
    Title: Test Tube Identity

    Design Company: emerystudio, Melbourne
    Category: 04A: Single
    Clent: Eureka Tower
    Title: Eureka Tower carpark

    Design Company: emerystudio, Melbourne
    Category: 04A: Single
    Client: City of Melbourne
    Title: City of Melbourne Nativity

    Design Company: emerystudio, Melbourne
    Category: 06B: Campaign
    Client: emerystudio
    Title: Rant

    Friday, April 13, 2007


    Looking through the list of D&AD In Book, one cannot help notice the massive bias towards the Poms. Compared to other international shows - Cannes, The One Show and Cio - where the UK consistently gets less than 20 percent of the winners and finalists, at D&AD this percentage is over 50 percent (79 Nominations out of world total of 151), and 257 In Book out of a world total of 564, a statistical impossibility if the judging was fair.
    Despite opening up the juries to the world a couple of years ago, each jury at D&AD is still dominated by English creatives and this has got to change if D&AD is to lose this strong suspicion of bias. Otherwise, the world's ad agencies would be wise to direct their award funds to the other shows.


    1. UK - 79 Nominations, 257 In Book
    2. USA - 26 Nominations, 78 In Book
    3. Germany - 11 Nominations, 42 In Book
    4. South Africa - 5 Nominations, 12 In Book
    5. Japan - 4 Nominations, 25 In Book
    6. Singapore - 3 Nominations, 24 In Book
    7. Brazil - 4 Nominations, 8 In Book
    8. Australia - 16 In Book
    9. Malaysia - 1 Nomination, 11 In Book
    10. New Zealand - 2 Nominations, 7 In Book
    10. Sweden - 2 Nominations, 7 In Book
    12. Thailand - 1 Nomination, 7 In Book
    12. India - 1 Nomination, 7 In Book
    12. Spain - 1 Nomination, 7 In Book
    12. France - 9 In Book


    The official D&AD 'In Book' list has just been released and NZ has 7 pieces accepted. Added to the two Nominations announced earlier, not a bad performance for New Zealand, placing us 10th in the world (Australia was placed 8th with 16 In Book):


    Poster Advertising Campaigns
    Barking / Roaring / Screaming
    Saatchi & Saatchi

    Viral Films
    DB Breweies
    Tiger - Taste It in This Life
    Saatchi & Saatchi

    Addressed Direct Mail Very Low Volume 1 - 500
    TV2 Finding Nemo Sushi
    Saatchi & Saatchi

    Pavement Poster Advertising
    Amnesty International
    Publicis Mojo

    Campaign Against Landmines
    Publicis Mojo

    World Press Photo Campaign
    The New Zealand Netherlands Foundation
    Clemenger BBDO Wellington

    TV & Cinema Crafts: Direction
    MTV Networks Australia
    Australia Music Video Awards
    The Sweet Shop

    Thursday, April 12, 2007


    NZ Lotteries' has today confirmed yesterday's NZCC post that DDB has been appointed to handle its advertising account.
    "The pitch was extremely close with outstanding presentations made by the three short-listed agencies," says NZ Lotteries Head of Marketing, Wendy Rayner.
    "We have chosen DDB because of their multi-tiered and truly integrated approach. All elements of their pitch were based on sound strategic thinking and an excellent understanding of our business."
    Mrs Rayner said she would also like to pay tribute to Lowe for their contribution to the business.
    "There has been some fantastic work produced for us by Lowe and we have valued their input into our business," she said.
    The commercial terms of the relationship are expected to be finalised within the next fortnight. The transition to the new agency will then take place, with NZ Lotteries contract with Lowe finishing in May.


    shots, the world’s leading creative advertising title, launched its 100th issue this week around the globe. The issue exclusively reveals where the international industry’s top one hundred creative minds get their inspiration.
    Kiwi and Aussie identities and home grown talent featured in the magazine include David Droga, Bob Isherwood, Warren Brown, Paul Middleditch, David Denneen, Tony Williams, Toby Talbot, Nick Worthington, James McGrath, Craig Davis, Dave Alberts, Andy Fackrell and Malcolm Poynton.
    Commercials featured on the dvd are the 100 all-time best ads from the last 17 years of shots presented in chronological order. Australian and New Zealand classics include: Toyota 'Bugger' - Saatchi and Saatchi Wellington, Tony William, Sydney Film Company; Sky 'Fish and Chips', DDB Auckland, Paul Middledich, (formerly at) Independent; Bud Light 'Fridge', directed by Paul Middleditch for Downtown Partners Toronto; Toohey's Extra Dry 'The Quest', BMF Sydney, Garth Davis, Exit Films Melbourne; Carlton 'Big Ad', George Patts, Melbourne, Paul Middleditch, Plaza Films, Sydney; Canal+ 'March of the Emperors', directed by The Glue Society for @radical.media and BETC Euro RSCG Paris.
    To purchase a copy - by subscription or single issue sale, simply visit the new look shots website - www.shots.net or email Margot Fitzpatrick on shotsaustralia@googlemail.com
    Launched in 1990, shots showcases cutting-edge creativity from around the globe, selecting only the most innovative new work. shots’ 100th issue presents the all-time best television ads over its history from classics such as Maxell’s Israelites and Carling Black Label Dambusters to Peugeot 206 The Sculptor and Toohey’s Extra Dry Quest and the latest award winning must-sees Sony Balls, Guinness Noitulove, and Carlton Big Ad.
    Lyndy Stout, Editor of shots said: “For each issue of shots we view almost 2,000 spots from around the world. Some are entertaining, some awful, but the best take our collective breath away. That’s what makes shots so unique. We faced an almost impossible task in choosing the top 100 ads and even more in trying to narrow down the top creatives and directors in the business. But finding out what inspires each of them makes fascinating reading.”
    Margot Fitzpatrick, Business Director for shots Australia & New Zealand commented:
    “The 100th issue is a unique collectors item – bringing together the most incredible collection of creative work from the last 17 years. shots has grown with the industry globally and is proud to also present this week it’s new look website, with daily work to view and more interactive content to instantly meet creative needs worldwide. shots has become the benchmark for creative excellence globally and we invite you check out the latest innovations on www.shots.net."
    shots 100th issue is out now, available on subscription and single-issue sale.

    Wednesday, April 11, 2007


    A full list of NZ Acceptances at D&AD is yet to be released, but early news is that Saatchi & Saatchi has three In Book acceptances, namely the Bose print campaign, the Tiger Beer TVC (viral) and TVNZ 'Finding Nemo - Sushi'.
    Publicis Mojo has two: Campaign to Ban Landmines 'ketchup' and Amnesty International 'Sudan'.
    Clemenger BBDO Wellington has one for World Press Photo.
    Any others out there, let us know in the Comments.


    NZCC hears that DDB has won the prized Lotteries business in a pitch against Colenso BBDO and Saatchi & Saatchi. Incumbent Lowe declined to defend.


    Sunday, April 08, 2007


    NZ design studio The Wilderness has scored two Nominations at D&AD in the Packaging Design category for client 420 Spring Water, the only nominations from Australasia.
    A full list of work accepted into the book should be released next week, hopefully some of it from New Zealand.

    Wednesday, April 04, 2007


    Talented Kiwi expat creative Daniel Lunn and UK expat Adrian Ely have been hired by Saatchi & Saatchi, Moscow, to work for ECD Stuart Robinson (who is ex Saatchi Sydney).
    Copywriter Lunn (pictured) has been at DDB Sydney since 2004, before that in NZ at Generator and Colenso BBDO.
    Art Director Ely, who came out from London in 2001, has been freelance since mid 2006 after leaving DDB Sydney, where he had been for three years.


    Kiwi expat Richard Thomas has been appointed President and CEO of DDB Hong Kong, effective immediately.
    “Richard has a wealth of experience in the industry having worked across all communication disciplines. His experience spans three continents and a broad range of client business,” said John Zeigler, President and CEO, DDB Asia Pacific.
    Thomas will be overseeing the three agencies, which make up the DDB Group - DDB, the advertising agency; Tribal DDB, the interactive agency; and Rapp Collins, the direct marketing agency.
    Prior to DDB, Thomas was Managing Director of David, Singapore - an independent agency within the Ogilvy Group of companies.
    Before moving to Singapore, he was Managing Partner of Generator, New Zealand overseeing accounts such as Arnott’s, Nokia, Honda, Singapore Airlines and others.
    Thomas has also worked with Saatchi & Saatchi in both New York City and New Zealand. Key clients at S&S included General Mills International, New Zealand Dairy Foods and Telecom New Zealand.

    Tuesday, April 03, 2007


    The complete list of its 2007 Interactive Jury was announced today for the 48th annual international Clio Awards, which will be presented at the Clio Festival, May 9-12, 2007, in Miami Beach. Australasia is represented by Brian Merrifield, who is about to transfer from Saatchi Auckland to Saatchi Sydney.
    “In addition to its unique individual applications, interactive is a key component in today’s most dynamic integrated campaigns,” said Tony Gulisano, managing director, Clio Awards. “This jury will honor the most compelling work in this fast-evolving segment of the industry.”
    The 2007 Clio Interactive Jury is as follows:
    Mauricio Mazzariol (jury chairman), interactive CD, DDB Brazil, São Paulo
    Keith Anderson, Goodby Silverstein Partners, San Francisco
    Dave Bedwood, creative director, Lean Mean Fighting Machine, London
    Joakim Borgstrom, interactive CD, Wieden+Kennedy, Amsterdam
    Miguel Calderon, co-founder/creative director, Grupo W, Mexico City
    Meera Sharath Chandra, national creative director, TribalDDB, Mumbai
    Chapin Clark, VP/managing director, Copy, R/GA, New York
    Fernando Cornicelli, president/creative director, Cornicelli, Argentina
    Olaf Czeschner, creative director, Neue Digitale, Frankfurt
    Jokko Halme, creative director, HeyDay, Helsinki
    Flo Heiss, creative partner, Dare Digital, London
    Bo Hellberg, executive CD, Interactive, OgilvyOne Worldwide, London
    Björn Höglund, creative director, Daddy, Gothenburg, Sweden
    Matias Palm Jensen, creative president, FarFar, Stockholm, Sweden
    Peter Kang, CD, Interactive and Emerging Technology, Saatchi & Saatchi, LA
    Sean Lam, creative director, Kinetic, Singapore
    Robert Lindström, co-founder, North Kingdom, Skellefteå, Sweden
    Brian Merrifield, Saatchi & Saatchi, Auckland
    Leon Ostle, designer, Glue London Ltd., London
    Fábio Simões Pinto, CD, F/Nazrca Saatchi & Saatchi, São Paulo
    Iain Tait, partner, Poke, London
    Johan Tesch, creative director, Lowe Tesch, Stockholm
    Rick Webb, co-founder/COO, The Barbarian Group, Boston
    Thiago Zanato, associate CD/art director, AKQA, San Francisco

    Monday, April 02, 2007


    In control to the very last, Australian advertising legend Alan Morris (Mo) died last night after a year-long battle with cancer. He was in his early 60s.
    Mo, along with Allan Johnston (Jo), was responsible for many of Australia's best loved and most effective ad campaigns, known as much by the public as the industry. The larrikin spirit of his work provided public anthems for the re-birth of Australian pride, particularly in the 1980’s and 90’s.
    He and Jo wrote seven of the best Australian TV commercials of all time, as judged by industry leaders in a recent poll. You can probably list the memorable lines without prompting: “Come on Aussie”, “You oughta be congratulated”, “Times are Tough”, “Shrimp on the Barbie”, “I feel like a Tooheys”. All can still be sung by taxi drivers, cricket crowds and just about anyone over 40. “Come on Aussie” was actually a Top 40 hit.
    While not the author of every Mojo classic, he was certainly the mentor of many. “I’m as Australian as Ampol”, “Hit ‘em with the Old Pea Beau”, “Everybody loves Speedo”, “I can Feel a Fourex Coming on”, “Every Amco tells a Story” and “I Still Call Australia Home” would not have met the public without his feisty support and salesmanship. The song book he and Jo put together would rival Elton John’s. Their
    Australian sentiment would strike a chord with Banjo or Lawson.
    Mo was not the easiest task master. A sometimes despotic creative director
    known to scrap and remake an entire campaign hours before the meeting. Returning from lunch he would order all the type reset on a campaign he had signed-off only hours before. His restless dissatisfaction with the merely good drove those around him to discover untapped talent.
    Mo was the son of Carl Morris, a founder of USP Needham and the brother of Don,
    later to become his partner at Mojo. A suit-wearing, upright young man, Mo suddenly went troppo in the 60’s and bummed his way around the US before finding his calling as a copywriter in a Canadian agency.
    Returning to Australia he joined Rogers Holland and Everingham, the hot shop of its day. A place where the young and exuberant produced spunky campaigns in a market dominated by boring formulas. The young writer grew in reputation with a fresh visual vocabulary for the still new medium of TV.
    Next stop, a share in his own shop as Creative Director of Mullins Clarke and Ralph.
    With accounts like Leyland, Jaguar and the ALP, Mo was set for life. But instead he threw it all in and went home to Paddington to spend his mornings freelancing and his afternoons lunching.
    Fortunately, at the other end of the bar of the Royal in Paddington sat another copywriter disaffected by big agency bullshit and a couple of seasons working on Coke. They circled each other like sumos for a number of weeks exchanging lines and whines while secretly reeling each other in.
    So it was that Mo traded in his Jag, bought a Moke and started MoJo with Allan Johnston (Jo) in a small Paddington terrace. There was just the two of them and a hot tub to start. The first brief was for a Qantas campaign but it took a call from Kerry Packer to really get the Mojo working.
    World Series Cricket was a dud. It launched with day/night games at the Sydney Cricket Ground and a massive ad campaign extolling cricket under lights. Unfortunately nobody came.
    This is where Mo showed his life-long strength as a strategist and forsook the glamour of the illuminations and gave the international competition its own spotlight. 'Come on Aussie' was the anthem and the stadium filled for the first time.
    The agency grew to 65 people and $65 Million in billings, a lot in those days. Appearances on TV shows, the acquisition of Australian Airlines, Bond Brewing and accounts all over the country made it the best-known agency in the country. You just had to say “Mojo” at Sydney airport and every cabbie knew where it was.
    After a merger with Monaghan Dayman Adams, Mojo/MDA aquired offices in London, New York, San Francisco, Hong Kong, Singapore and affiliates throughout Asia. It was something no other Australian agency has ever done, before or since. In 1988 it was named International Advertising Agency of the Year by Advertising Age in America. Once again an Australian first.
    Mo didn’t like travelling too far from his desk in Paddington so an international merger with US hotshop Chiat/Day was never going to work. Shortly after the deal was struck Mo moved on again. This time to work with John Singleton as Creative Director of Singleton Ogilvy & Mather, helping to make it the most successful start-up since Mojo.
    This lengthy scoreboard only goes part way to capture the accomplishments of Alan Morris. The clients who respected his counsel, the people he inspired to be leaders of the industry today and the people who remember his work will miss him.
    In the last few weeks he organised his own funeral and made sure that the wake will be unforgettable. Just like him. - Doug Watson

    These are just a few of the classics created by Mo and Jo that will forever be remembered, not only by the Australian industry, but more importantly, the Australian public. How many creatives of any era can claim a body of work like this as their legacy?