Todd Mc, Grey NZ exposed!!

OK, I was half pissed at a friend's business when I stumbled across the
Admedia's agencies & clients book. And I started flicking through it. It's
the book that most CEO's and senior suits have on them because it has all
the contact details of everyone inside the business and has a snapshot of
each business (awards they have won, accounts they have...).

So anyway, I'm flicking through this and shock horror, I flipped open on
Grey NZ. I'm not sure what planet they were on when they wrote what awards
they won, but it must be a different one from me. For instance, they said
they had 12 pieces of work published in The Work 2004. If you actually go to
that annual, Grey had '2' pieces of work published. They also said they won
a gold Axis and a bronze Axis in 2004. In Axis 2004 though, Grey only won a
bronze Axis.

It also says that it scored 18 finalists at Axis in 2004. I find this
impossible to believe cos' that's the numbers of finalists that Clemenger or
a good agency scores each year. In short, I was a little bit bamboozled as
to why Grey was so hot on the campaign brief hot and cold charts considering
they've done nothing over the last 12 months, and then it hit me. They're
probably fabricating awards for the submission as well.

Jesus Todd. You're giving the industry a super-sleazy name. Mike O, Catmur
and all the rest work hard slog for their respective companies and put down
awards they have actually won. And then you come along and make up awards
that you think you might have won. Absolute shocker!

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