Blink
Walked past bookshop at airport. Saw "Blink". Instinctively realised there was something to it. Bought a copy. Didn't read it. Gave it to a friend who didn't read it either. Buy a copy and don't read it. At least not past about the first chapter. You probably already know it.
By same guy whoe wrote Tipping Point. Quite onto it.
Intuitive Creative of Auckland.
posted by CB at 3/21/2006 11:41:00 am
8 Comments:
Check out his articles for the New Yorker. Quite good.
Years ago he wrote the first article on the 'cool-hunting' craze.
Nah, I ain't read it either. I rely on our brilliant media companies/partners regurgitating quotes stuff out o it and trying to pass it off onto us as brilliant insights.
Just my initial gut reaction, of course.
12:22 pm NZST
I did the same. Tipping Point was good though.
12:52 pm NZST
I blinked and missed it.
1:37 pm NZST
Axis Adschool won't - DB will force-read it to his misbegotten urchins just like Tipping Point.
Or that weighty tome 'Whack on the Side of the Head'.
Wack indeed.
2:11 pm NZST
note to self: Auction unread Axis textbooks on trademe this week.
note to self 2: compile list of top DM agencies to send book to.
3:18 pm NZST
I blunk and missed it.
4:19 pm NZST
What's the Blinking Point.
11:32 pm NZST
If you have to read books on how to be creative...
2:41 pm NZST
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