A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, February 06, 2006

EASTWOOD APPOINTED DDB NATIONAL CREATIVE DIRECTOR AND VICE CHAIRMAN

From campaignbrief.blogspot.com


Martin O’Halloran, newly appointed Chairman and CEO DDB Australia and New Zealand, today announced the appointment of Matt Eastwood (right) as National Creative Director/Vice Chairman DDB Australia. Eastwood, who will take over from Garry Horner, will be based in DDB’s Sydney office, and will oversee DDB creative product in Australia.

Eastwood joins DDB from Chief Creative Officer Y&R New York, where he worked on Cadbury Schweppes, Xerox, Weight Watchers and Campbell’s, among others. Originally from Australia, Eastwood has been working in New York for the past two years, as Executive Creative Director/Chairman of M&C Saatchi then as Chief Creative Officer for Y&R.

Prior to that, Eastwood spent three years in London as ECD M&C Saatchi London. He was founding CD at M&C Saatchi in Melbourne and worked at several agencies in Perth, Sydney and Melbourne including DDB Sydney in the early 90’s.

Says Eastwood: "My mission is to lead advertising into the brave new scary amazing world of TV-Internet-plus-all-the-gadgets-we-haven’t-thought-of-yet“

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