Publicis Mojo Auckland's BREATHE
spot for Greenpeace has won Bronze at the 1st International Advertising Association Responsibility Awards in Washington, which honor the best social & environmental ads worldwide.
There were only 25 awards handed out and only one for the Asia Pacific region, by a jury chaired by Bob Scarpelli, Chairman and Worldwide Chief Creative Officer of DDB Worldwide.
Grand Prix : Signatures for Amnesty International by TBWA\Paris (France)
Platinium Film : Bullet for Amnesty International by TBWA\Paris (France)
Platinium Digital : Rub it for Asociación de Mujeres Anti Mutilación (AMAM Espana) by Contrapunto Barcelona (Spain)
Film Environment :
Gold : The Glove for Surfrider Foundation by Young & Rubicam Paris (France)
Silver : Money for WWF by DM9 DDB (Brazil)
Bronze : Breathe for Greenpeace by Publicis Mojo Auckland (New Zealand)
Film Social :
Gold : Everyone knows for AdCouncil and National Center for Missing & Exploited Children by Merkley + Partners (USA)
Silver : Scary Tale for National Center for Eating Disorders by Abbott Mead Vickers BBDO (UK)
Silver : Kill the Gun for Choice FM by Abbott Mead Vickers BBDO (UK)
Film Corporate Social Responsibility :
Gold : Jar for General Electric by BBDO New York (USA)
Silver : Andrei for Petrom by Ogilvy & Mather Bucharest (Romania)
Bronze : Heating for Vattenfall by Lowe Brindfors (Sweden)
Print Social :
Gold : Campaign Montana Meth Project : Lipstick & Hook for Montana Meth Project by Venables, Bells and Partners (USA)
Silver : Campaign Children Soldiers : Soccer & Hanging Kids for Amnesty International by TBWA\Paris (France)
Bronze : Panda for Nobody’s Children Foundation by DDB Warsaw (Poland)
Gold : Radial Turtle for California Coastal Commission by Goodby, Silverstein and Partners (USA)
Silver : Campaign Alligator / Turtle / Tree for Fundacao O Boticario by Almap BBDO (Brazil)
Silver : Campaign Climate Change for Greenpeace by Almap BBDO (Brazil)
Print Corporate Social Responsibility :
Gold : Campaign Children/ Truck / Worker for Saab by Leagas Delaney (Italy)
Silver : Campaign Palm Trees / Sun Lamp for General Electric by BBDO New York (USA)
Bronze : Reindeer for BC Hydro by DDB Canada
Gold : WheelChair for AACD by McCann Erickson Brazil
Silver : Campaign Boy and Girl for Fundacion Ilusiones by Contrapunto Barcelona (Spain)
Silver : Screensaver for Greenpeace by Demner, Merlicek & Bergmann (Austria)
The global jury was chaired by Bob Scarpelli, Chairman and Worldwide Chief Creative Officer of DDB Worldwide.
The other members are :
-Marcio M. Moreira, Vice Chairman, Global Professional Management, McCann Worldgroup.
-Piyush Panday, Executive Chairman and National Creative Director, Ogilvy India & South East Asia,
-Edgar Gianesi, Creative Director, Lowe Brazil,
and personalities with a specific expertise in social communications : Peggy Conlon, President, The AdCouncil (USA), Pierre Siquier, in charge of Sustainable Development at the French Association of Communications Agencies and President of Fondation Nicolas Hulot, a French NGO, Anthony Kleanthous, Global Policy Advisor, WWF (UK), Solange Montillaud-Joyel, Associate Program Officer, in charge of communications, United Nations Environment Programme, Dan Bross, Senior Director for Corporate Citizenship, Microsoft, Olivier de Montchenu, Director, Euronews and Hervé de Clerck, Founder & Dream leader, AdForum, Initiator of ACT Responsible.